19
Sep
2019

No Two Neighbors are Alike: How Addressable Programmatic Can Help

09/19/2019

In 2019, savvy marketers are realizing that a “one size fits all” national campaign approach to digital advertising is fast becoming obsolete. Simpli.fi has come to the rescue and is leading the charge with national programmatic campaigns that enable audience targeting household by household. We do it by owning all things Addressable Programmatic.

After all, no two neighbors (i.e. households) are alike. They have different preferences, different tastes, different online buying behaviors, etc. Thus, marketers need to be taking a much more personalized approach to their digital advertising strategies. Enter Simpli.fi’s addressable audience targeting solutions.

 

Reach Consumers Household by Household

The programmatic industry has come a long way in terms of location-based targeting capabilities. In the past, advertisers had no choice but to use broader, more generalized audience targeting strategies (e.g. DMA, zip codes, etc.). Today, we can get exponentially more granular and personalized with our digital ad campaigns.

Reach consumers household by household on a national scale

We all know that each individual consumer is different. Shouldn’t advertisers be targeting accordingly? Addressable Programmatic with SImpli.fi lets advertisers reach consumers household by household on a national scale. This means campaigns can take into account the various ways one household differs from another, translating to less wasted impression, higher ROI, and most importantly a more personalized and useful ad experience.

 

Own Household Targeting with Addressable Geo-Fencing

Now it’s time to see how advertisers can put the above principles into action. As the most granular location-based targeting solution on the market, Simpli.fi’s Addressable Geo-Fencing is the revolutionary new way to target physical addresses with digital advertising. We built it with unparalleled precision and scale to be an effective targeting solution for any sized advertiser who is looking to run localized campaigns at the address-level and effectively reach every screen within each desired household. The end result: relevant ad campaigns that reach each household based on their individual wants and needs.

And rather than relying on the limited effectiveness of IP-based targeting, our Addressable Geo-Fencing uses actual GPS and plat line data (derived from property tax and public land survey information) to precisely target the desired households. You can target up to one million street addresses per campaign with the ability to run an unlimited amount of campaigns within the Simpli.fi platform.

Add to that free list onboarding and a match rate of around 90%, and you’ve got a solution that scales up the right way. For marketers without access to first party data, Simpli.fi can curate lists based on over 1,500 variables.

 

Own the OTT/CTV Space with Addressable OTT/CTV

With the OTT/CTV advertising craze well underway, marketers must be able to successfully reach consumers across OTT/CTV devices with relevant, personalized ads. Simpli.fi’s Addressable OTT/CTV solution lets you do just that by delivering advanced TV advertising at the household-level nationwide.

Addressable audience targeting is the most precise, granular, and scalable way to serve video creative to individual households via OTT/CTV devices. This solution also has the added capability of targeting either the big screen in the living room and/or small screens such as mobile devices and tablets.

Addressable OTT/CTV with Simpli.fi is the most effective and impactful way to target tens of millions of CTV households. We use GPS and plat line data to target physical addresses so that only the right households and devices get targeted. This means significantly better ROI and less wasted impressions, since each household can be targeted individually and distinctly based on different factors.

 

Proving the Value of Addressable Targeting

Ultimately, all advertisers need to know two things: did my campaign have an impact; and if so, how much. This is particularly applicable when it comes to addressable, since campaigns can be measured and reported on at such a granular level. Simpli.fi has the answer with foot traffic attribution for both our Addressable Geo-Fencing and Addressable OTT/CTV solutions.

Thanks to pinpoint-accurate mobile technology and unrivaled cross-device matching from Simpli.fi, advertisers can track the number of users who were served an addressable ad and then visited the advertiser’s location. By measuring offline conversions, it’s easy to show the impact that your campaigns are having on the bottom line.

Now advertisers can see how each household is responding to digital ads, and adjust and optimize accordingly. This is truly next-level targeting and attribution.

You don’t need us to tell you that each consumer is different, and should be targeted as such. So, isn’t it time for audience targeting that takes into account each household’s varying tastes, preferences, buying behaviors, etc.? Addressable Programmatic with Simpli.fi is the solution you’ve been waiting for. Reach out to us at hi@simpli.fi to get started.