In the first post of our CTV spotlight series, we focused on intent-based targeting. User-specific behaviors and household-level data, both demographic and psychographic, help drive this approach. Today, we’ll expand on that and discuss how you can apply our targeting methods to any vertical.
LEVERAGING OUR UNIQUE CAPABILITIES IN A VARIETY OF WAYS
Building a solid knowledge base of our core solutions eases strategic planning. With a better understanding of what we do, you can apply unique strategies to any vertical. Whether you sell jewelry, burgers, flooring, apartment units, you name it: we have a solution for you.
With CTV advertising, a wide variety of targeting options exists. We offer unmatched audience targeting at the addressable, demographic, and behavioral levels. In other words, we can target users based on who they are, where they are, and what they are doing. These targeting methods allow us to reach users with data accuracy and precision.
When using addressable CTV, we serve users ads at the household-level. Our ability to target individual properties using GPS data helps precision meet scale. We accept two primary forms of addressable data: first-party/CRM and custom-curated. In both cases, we target users within the household on their CTV devices. Additionally, we onboard address data with a 90%+ match rate. This benefit helps reduce wasted impressions and increase total reach.
For demographic CTV, we curate a custom audience based on 700+ available factors. This solution benefits advertisers who lack CRM data and/or desire to use more resources. Our in-house Addressable Audience Curation (AAC) tool builds a fully-custom audience in real-time. With this tool, you can pick from 700+ different factors to include or exclude from your targeting. This tool provides instant access to tons of audience data from a single platform at no added cost.
Through behavioral CTV, we bring the precision of digital targeting to connected TV. This solution helps target users based on keywords, context, and other online behaviors. For example, let’s say we’re a law firm and we want to target users based on specific key terms, like “injury lawyer.” Then, we create a keyword list to target those users and serve ads on their CTV devices. Finally, we tie real-time performance metrics back to the keyword-level for superior reporting.
THERE’S NO “ONE SIZE FITS ALL” APPROACH FOR ADVERTISERS
With all these targeting options available, there is no “silver bullet” campaign strategy. For example, a QSR might find success geo-fencing competitor restaurants. This setup targets users based on their offline behaviors, like where they visit. While this works for restaurants, it might not be a suitable strategy for an e-commerce brand. Someone who does business online should consider running tactics targeting online consumers. An example for an online advertiser could include running search and site retargeting. These two tactical approaches target users based on their online behaviors.
Each day, Simpli.fi oversees more than 100,000 active campaigns run by more than 30,000 advertisers.
Our platform and its superior products benefit advertisers when used the right way. To that end, we have a team of experts ready to help at the drop of a hat. Our staff helps focus on what works best for each individual advertiser and campaign. Via a managed service model, that includes campaign creation and maintenance. With our self-serve model, this includes campaign recommendations and available expertise.
No matter your vertical, you can advertise with success when using our platform. Our advertisers leverage our unique capabilities in a variety of ways. And as it relates to CTV advertising, there’s no shortage of opportunity. With addressable, demographic, and behavioral targeting options available, the world is your oyster.
Interested in partnering with Simpli.fi for your connected TV advertising needs?
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*Note to Reader: This is the second post of a four-part series focused on Simpli.fi’s Connected TV (CTV) offering.