This post is part of a blog series highlighting Simpli.fi’s DSP solutions. To learn more about our benefits, connect with us via our retail media product page.
According to eMarketer, retail media digital ad spending is on pace to break $40 billion dollars this year. That’s an increase of almost $10 billion dollars from last year. Learn how Simpli.fi helps retail media advertisers scale with success by visiting our product page and reading below.
TARGET FIRST-PARTY AUDIENCES FROM THE NATIONAL TO STORE-LEVEL WITHOUT SACRIFICING SCALE
Apply targeted advertising strategies to reach important retail media audiences nationwide. With store-level reporting and massive scale, you can target first-party audiences with ease. Simpli.fi provides industry-leading 90%+ match rates on address list uploads. This helps reduce impression waste when activating addressable data.
Additionally, our direct upload functionality saves you time, money, and energy. Simpli.fi’s 90%+ match rate applies to direct address list uploads, which can go through upload and activation phases in a single day. These benefits lead to far less waste and far more reach in fewer steps than ever before.
USE BULK PLATFORM TOOLS TO ENHANCE TARGETED REACH WITH CONSUMERS NATIONWIDE
Simpli.fi provides retail media advertisers with the tools needed to reach consumers. We offer bulk tools on our platform, like our Geo-Fence Finder tool, which finds, maps, and targets physical locations with a few clicks. This can be especially beneficial for B2B revenue-generating advertisers.
For example, an automotive parts chain could target professional mechanics or technicians. Rather than targeting a random retail customer, we provide granular targeting at scale. And that targeting gets applied in a matter of seconds by making your selections within the Simpli.fi platform. This is one of many example scenarios of the bulk platform tools available to you.
TAKE ADVANTAGE OF FLEXIBLE SERVICE MODELS FOR EASE OF EXECUTION
We provide retail media customers with a variety of service options. Simpli.fi offers managed, self-service, hybrid, and API service relationships. Our goal is to partner with advertisers in a way that makes doing business as easy as possible for you.
Simpli.fi focuses on letting its industry-leading Client Success team cater to your needs. This department specializes in campaign performance and analytics. Maximize results via continued learning, training, and direct communication with these campaign experts. No matter your preference, we can meet you where you’re at to provide world-class service.
To learn more about Simpli.fi’s retail media advertising solutions, please visit our retail media product page.
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