28
Feb
2019

The Mobile Invasion: Why Adopting a Mobile Advertising Strategy Matters in 2019

02/28/2019

We’ve come a long way since mobile phones were only used for talking and texting. Now, people spend a good portion of their lives glued to a smartphone; mobile is one of the primary ways we connect and communicate with the world around us. And advertisers take note: mobile devices are also where people are researching and shopping for products and services. This is one of the big programmatic opportunities in 2019; it’s an avenue for serving targeted ads to audiences on a vast scale that advertisers simply cannot afford to miss.

Mobile-Usage-Stats - •	In 2018, 52.3% of all worldwide online traffic was generated through mobile phones. (Statista) •	Users spend on average 69% of their media time on smartphones. (Comscore) •	Daily mobile usage has gone from 20 minutes in 2008 to over 3 hours in 2018. (eMarketer) •	51% of customers say that they use mobile devices to discover new brands and products. (BrightEdge) •	People today have 2X more interactions with brands on mobile than anywhere else - that includes TV, in-store, you name it. (Google) •	Smartphones have gone from “phones with some additional features” to “something 47% of consumers cannot live without.” (Pew Research) •	The average person will tap, swipe, and click on their phone 2,617 times a day. (NetworkWorld)

Mobile Ad Spend Going Nowhere but Up

We live in a mobile-obsessed world, and that obsession will only continue to grow. MarketingLand predicts that mobile will account for $76.17 billion in domestic ad spend in 2019; this would comprise 72% of all U.S. digital ad spend. Emarketer predicts that by 2020, mobile will be 43% of total media ad spend for marketers. If this doesn’t convince you to adopt a mobile ad strategy, think about this: $113 Billion will be spent on mobile ads in 2020.

 

Apps Playing a Key Role in Mobile Advertising

It’s no secret that a significant amount of our mobile time is spent in apps. Whether it’s an app like the Weather Channel or a game like Candy Crush, there’s no denying that serving ads via apps is a huge part of the mobile advertising opportunity. These mobile usage stats below tell the tale.
App Stats - •	Apps account for over 90% of internet time on smartphones. (eMarketer) •	Back in 2016, we downloaded 149 billion apps. In 2018, we downloaded 205.4 billion. (Statista) •	51% of people open a mobile app up to ten times each day. (BuildFire)

This is great news for advertisers, as apps present an ideal opportunity to leverage mobile usage and reach consumers where they are spending a lot of their time. Here’s even better news: Simpli.fi can help advertisers capitalize on it.

As you can see from the above, there are over 200 billion reasons to target apps as part of your mobile marketing strategy. At Simpli.fi, we actually deliver most of our mobile ad impressions within apps, so we’ve already got the platform and expertise in place to reach consumers across this medium.

Simpli.fi’s Data Network covers 90% of all smartphone users. We reach over 1.3 billion devices, and see a staggering three billion records per hour and 500 million unique locations per day from mobile devices. What’s more, our data scientists are committed to ensuring we use only the highest quality location data. Even after the data is rigorously scrubbed, cleaned, and filtered, Simpli.fi sees approximately 600x more location data elements when compared with other market solutions. With Simpli.fi, your mobile advertising never has to sacrifice quality for quantity: we deliver both.

 

Simpli.fi’s Mobile Offerings

Simpli.fi has long been a leader in location-based marketing, and our Geo-Fencing solution has paved the way. Our technology allows advertisers to target a specific business, neighborhood, custom location, or even a specific household. We utilize actual latitude and longitude coordinates for unprecedented precision and accuracy. And because we don’t store our location data in grids, our advertisers don’t have to rely on radius or fixed-shaped targeting; rather, they can geo-fence custom shapes and sizes that are specific to the unique area they desire to target, resulting in far less wasted impressions and maximum targeting precision of mobile users.

Geo-fencing is ideal for advertisers who wish to drive loyalty-marketing strategies, conquest competitor locations, target potential customers who have visited specific locations of interest relevant to an advertiser’s product or service, reach customers who have attended an event, or even to target individual households and business at the address-level with mobile, video, and OTT/CTV ads. The options are endless.

And what’s more, Geo-Fencing with Conversion Zones takes the concept even further by enabling advertisers to track online-to-offline conversions. Advertisers can measure a campaign’s success by tracking the amount of foot traffic driven to an advertiser’s physical location that have previously seen their ad. Additionally, they can determine which foot traffic was naturally converted vs. influenced by an ad with Simpli.fi’s Geo-Conversion Lift metrics.

Mobile advertising is a must in 2019. But it’s not enough to just do it. Advertisers need to do it well—with reach, precision audience targeting, and at scale. Simpli.fi is the solution for advertisers’ mobile needs.

To ensure that you are running the most effective mobile campaigns in 2019, contact us at hi@simpli.fi.