Simpli.fi has addressed the needs of the media planner with our revolutionary new media planning tool. Our planner tool provides the ease and support of AI to a more experienced buyer. Marketers get the benefits of AI assistance with the level of control and input they choose. The planner offers all of the benefits of Simpli.fi's leading programmatic solution with a little extra assistance. Let's dig into some of the AI-powered programmatic capabilities that provide media planners with the ease they need. The planner uses AI to translate your marketing goals into a plan of action, leveraging our wealth of programmatic media best practices, and our industry-leading wealth of data, providing specific recommendations. Additionally, budget guidance offers insights on required investment levels, plus provides comparative reach estimations based on different budgets. Beyond programmatic media support at launch, the planner has several additional AI-powered tools coming up that will truly make a difference for users. The planner will offer search and social capabilities, allowing clients to incorporate search and walled-garden campaigns alongside programmatic buys to have a complete view of comprehensive strategies in one place. To incorporate even greater ease of implementation, the planner's campaign creator allows for activation at the push of a button once your plan is ready to go. The planner automatically sends it to the Simpli.fi DSP and creates every element of the campaign, removing the time required for inputting and offers the option to leverage our AI-powered creative builder if ads are needed. An upcoming key differentiator for the planner will be the linkage of CTV with linear TV. The planner will support true omnichannel media buying, allowing users to purchase and plan for CTV and traditional TV together, creating a truly unified experience utilizing the capabilities of AI to optimize buys, to be as efficient as possible across platforms.