Performance marketing is as it sounds: marketing based on performance. This tends to result in advertising with the goal of driving some sort of action that can be measured. And it’s normally associated with online sales, but it can also be applied to other desired results like web visits, lead generation, or foot traffic. But…Continue…
Bit by bit, media buyers have grown accustomed to audience segmentation. At the same time, the need for performance-based marketing solutions continues to skyrocket. This focus, pertinent for every marketer, fixates on generating quality leads, generating enough leads, and measuring performance. Advertisers also should know how to increase performance while driving total costs down. That’s…Continue…
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