In an economic downturn, teams are left trying to do more with less. That means advertisers are flipping over rocks they’ve rarely (or never) checked before to cut costs and enhance results. To do so, these advertisers are looking to their platform partners to provide transparent data and insights that can help improve their ROI….Continue…
With the start of each new year comes a big annual event for advertisers. In just a few weeks, two teams will line up for 60 minutes of football. But this isn’t just any normal game. Instead, it will feature 30-second TV ads sold by FOX for a record $7 million a spot. If you’re…Continue…
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