There’s one thing all advertisers have in common: they want to be able to attribute an ROI to their ad spend. With that in mind, one of the fundamental challenges currently facing OTT/CTV advertisers is how to accurately measure the performance of an OTT/CTV campaign to determine if it actually had an impact. The good…Continue…
New capability enables advertisers to track lift in in-store visits by households exposed to OTT/CTV ads Ft. Worth, Texas – JULY 16, 2019 – Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that it has enhanced its industry-leading OTT/CTV advertising offering to now include the ability to track lift and…Continue…