Category Archives: Video

23
Jul
2019
Case Study: National Family Entertainment Center Boosts Foot Traffic with Strategic OTT/CTV Partnership
Case Study: National Family Entertainment Center Boosts Foot Traffic with Strategic OTT/CTV Partnership

07/23/2019

There’s one thing all advertisers have in common: they want to be able to attribute an ROI to their ad spend. With that in mind, one of the fundamental challenges currently facing OTT/CTV advertisers is how to accurately measure the performance of an OTT/CTV campaign to determine if it actually had an impact. The good…Continue…

16
Jul
2019
Press Release: Simpli.fi Launches Foot Traffic Attribution for OTT/CTV Advertising
Press Release: Simpli.fi Launches Foot Traffic Attribution for OTT/CTV Advertising

07/16/2019

New capability enables advertisers to track lift in in-store visits by households exposed to OTT/CTV ads Ft. Worth, Texas – JULY 16, 2019 – Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that it has enhanced its industry-leading OTT/CTV advertising offering to now include the ability to track lift and…Continue…