Political advertising via connected TV continues to surge. A recent article pointed to political CTV spending in 2022 being five times what it was in 2020. Simpli.fi’s CEO, Frost Prioleau met with Marketing Brew to discuss this topic. In Frost’s own words, the surge is due to one primary reason, “That’s where the viewers are going.” As viewership rises, marketers focus on a key CTV advertising metric: incremental reach.
EXTEND THE IMPACT OF LINEAR TV ADVERTISING WITH CUSTOM INCREMENTAL REACH TOOLS & SOLUTIONS VIA CTV
According to eMarketer, 64.3 million households will have “cut the cord” by the end of 2022. Moving forward, there will be more “cord-cutting” and “cord-never” households than traditional pay TV ones. With this ongoing shift to streaming, linear TV advertisers need access to incremental reach solutions. Simpli.fi’s Linear TV Subscriber Exclusion tool allows advertisers to maximize their budgets by avoiding serving linear and CTV ads to the same household.
With this solution, TV advertisers can do more than cut duplication of linear and CTV advertising efforts. They extend their reach into streaming-only households. This creates a dynamic with minimal impression waste and maximal performance. Tied into our addressable technology, Simpli.fi achieves household-level incremental reach with CTV.
ACHIEVE HOUSEHOLD-LEVEL INCREMENTAL REACH WITH INDUSTRY-LEADING ADDRESSABLE MATCH RATES
Simpli.fi’s political advertisers reach more of their audiences faster than ever before. Compared to the industry average of 3-5 days, we activate data lists faster and in fewer steps. With our direct upload functionality, we significantly cut down on that process. Simpli.fi matches and activates address lists in a single day with 90%+ match rates.
Our political advertisers reach 30-50% more of their addressable audiences with a 2-4x faster turnaround time. The same is true when focusing on incremental reach with CTV. We work with leading data providers like Aristotle, i360, TargetSmart, Tunnl, Data Trust, L2, Acxiom, and more. And we create superior targeting opportunities using address-level data. Then, with our Linear TV Subscriber Exclusion tool, we can offer guaranteed incremental reach for TV advertisers.
FINISH THIS ELECTION CYCLE STRONG BY FOCUSING ON INCREMENTAL REACH WITH CTV
Increase your advertising impact with important voters by focusing on incremental reach. Simpli.fi offers the tools and solutions needed to drive stronger digital campaign results. Tap into our Linear TV Subscriber Exclusion tool to deduplicate efforts and extend your reach. Put our addressable technology to work with 90%+ match rates, paired with single-day uploads and activations.
As the election season wraps up, know that Simpli.fi is ready to help you go out on top. Come enjoy the fastest, most efficient solution for political advertisers to date. And do so while reaping the benefits of incremental reach with a booming media type. Download our political data onboarding guide to learn more.
Ready To Achieve Incremental Reach With Political CTV Advertising?
Fill out the form below, contact your Simpli.fi representative, or email us at firstname.lastname@example.org for next steps.