How to Maximize the Impact of Your Political Advertising
Writer: Luis Reyes
Date: August 15, 2024
The world of political advertising has experienced significant shifts in recent weeks, with new announcements and increased political spending setting the stage for a record-breaking season. To best support advertisers during this critical period, Simpli.fi is ready with our latest political download, Maximizing Relevance in Political Advertising, providing key insights and strategies for navigating this pivotal season.
According to eMarketer’s latest political report, US Political Ad Spending Forecast 2024, US ad spend in this sector is set to surpass $12 billion in 2024, nearly triple from recent political cycles. This remarkable growth already had everyone in the industry gearing up for an unprecedented year before the influx of new dollars in recent days.
At Simpli.fi, we have observed a notable increase in political activity on our platform, with daily spending rising by as much as 32% day-over-day in recent weeks. This surge is a clear indication of the critical role political advertising will play in the next two+ months. But why is the Simpli.fi platform seeing such a dramatic increase?
The answer lies in the solutions that make us a crucial partner and a differentiator in the political advertising landscape.
WHAT SETS SIMPLI.FI APART FROM OTHER POLITICAL ADVERTISING PARTNERS?
As voters across the United States are inundated with political messaging, we understand that this is not the time for a one-size-fits-all approach at targeting.
Our solutions, like our audiences, must be versatile and well informed by the latest tools and offerings. Simpli.fi’s political advertising approach sets us apart from the rest:
- Award Winning Political Client Success Team
- Expedited Response Times (Same Day Turnaround)
- Leading Political Counsel for Expert Guidance
- Precise Targeting and Enhanced Reach
AWARD WINNING POLITICAL CLIENT SUCCESS TEAM
Our award-winning client success team leads the way in the political advertising industry. With unparalleled expertise and dedication, they provide our clients with exceptional support and guidance, helping them navigate the complexities of political campaigns and maximize the effectiveness of their ad spend. Our specialized political team not only brings rapid response and activation times but also continuously enhances their skills and experience to remain ahead of industry trends to advise our clients. Understanding the inherent urgency of political campaigns, Simpli.fi is committed to matching that urgency with unwavering dedication, ready to collaborate closely with you and your team.
PRECISE TARGETING AND INCREMENTAL REACH
Each political season brings its own changes, and this year is no exception. With political investments tripling in size, industry inventory limitations, and the urgency of deploying the latest strategies, entering the political season with the strongest tactical approach is critical for all marketers.
With Simpli.fi solutions, you gain exactly this. Our Addressable Targeting Solutions offer custom audience creation, whether based on an address list provided by your team or developed by ours, curated through our political partners. Take the next step and extend your reach of key audiences with our lookalike audience targeting solution, leveraging your first-party data to generate new audiences that share similar characteristics, providing incremental reach to those you’d otherwise miss.
Additionally, our ZIP code-targeted streaming TV ensures you engage with audiences on their latest streaming devices, with the added benefit of Simpli.fi’s entry-level pricing—approximately half the cost of standard CTV advertising while keeping the same level of detailed targeting based on US Census demographic information and Automatic Content Recognition (ACR) TV viewing data.
YOUR PARTNER IN THE HOME STRETCH THIS POLITICAL SEASON
As we look ahead to Election Day, it’s clear that political advertising is poised for a monumental year. Simpli.fi’s unique strengths and dedicated focus on political partnerships make us the ideal choice for any campaign looking to make a significant impact. Join us and experience the difference that comes from working with a true leader in political advertising. We are ready to go to work and help move your campaign efforts into impact.
Ready to Maximize the Impact of Your Political Advertising?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.
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