Programmatic Strategy

5 Benefits of Contextual Advertising with Simpli.fi

Between cookie deprecation and emerging privacy regulations, advertisers are looking for futureproof tactics in 2024 to reach and engage their audiences.

Simpli.fi is on the forefront of bringing data-driven advertising to all marketers, including the strongest cookieless, identifier-free solutions — including contextual advertising — available today.

CONTEXTUAL ADVERTISING: A FUTUREPROOF STRATEGY

Contextual advertising is becoming an important tool in the marketer’s arsenal, thanks to emerging and highly sophisticated tactics that allow marketers to reach users in various brand safe and contextually relevant media.

For instance, contextual advertising allows marketers to ensure their ads are aligned with content users are actively engaging with, so that their ads are seen while their interest is piqued. That level of alignment directly impacts engagement and performance.

By analyzing the context of the content being consumed — keywords, content category, content sentiment, interests, and demographics — contextual targeting can help advertisers understand the types of consumers who are most likely to respond to their ads.

Importantly, contextual targeting is futureproof. With increased privacy regulations and the deprecation of third-party cookies, contextual targeting is an important way for brands to deliver personalized ads without relying on Personal Identifiable Information (PII).

BENEFITS OF CONTEXTUAL TARGETING

Simpli.fi’s contextual targeting solution offers various targeting options, enabling brands to reach their specific audience on premium inventory across any device type in brand-safe environments.

Thanks to Simpli.fi’s proprietary solutions and third-party offerings, Simpli.fi targeting options are applicable across all stages of the sales funnel.

Here are 5 benefits of contextual advertising with Simpli.fi:

Deliver Seamless Experiences to Relevant Audiences. Reach a precise audience actively searching for and/or consuming content related to your products or services. Contextual advertising increases the relevance of your ads and the likelihood of engagement and conversion.

Going further, combine contextual advertising with the benefits of native ads to drive further integration and provide the most seamless experience possible for the user. With Simpli.fi’s advanced contextual targeting capabilities, paired with native advertising, we deliver high engagement rates that lead to successful advertising campaigns.
Target by Demographic to Reach Specific Audiences. This powerful tactic is for marketers who want to reach a specific demographic, such as women with children or golf enthusiasts, in a fully privacy compliant way.

Simpli.fi’s innovative context demographic targeting capability allows marketers to target audiences based on offline demographic and interest data, rather than directly attributable online behaviors, which often relies on cookies and other identifiers.
Better Engage B2B Prospects and Customers. Simpli.fi’s partnership with Bombora and their B2B intent data helps identify which prospects and accounts are researching intent topics related to your business, products, and services. Bombora collects its data through Bombora’s Data Cooperative, which includes over 5,000 member sites that have implemented industry-standard consent mechanisms to ensure privacy compliance.

By leveraging intent data, marketing and sales leaders can prioritize their efforts, focusing on prospects actively in-market and ready to buy.
Drive More Value From Your Media Spend. Benefit from greater cost efficiencies, especially when combined with Simpli.fi’s context-driven optimization engine.

Simpli.fi can evaluate each ad opportunity and predict when, where, and how much to bid on each impression based on the advertiser’s campaign goals. This is a cookie-free approach to optimize campaigns using elements such as page-level contextual signals.
Launch Sophisticated Omnichannel Advertising Campaigns. Simpli.fi’s advertising success platform lets you scale your campaigns across all channels, including desktop, mobile, and CTV, as well as all creative formats, such as responsive native advertising units, display, video, and high-impact creative ad units.

From a single platform, you can activate all these campaign types, as well as paid social and paid search efforts. This approach often leads to greater ROI with an improved workflow optimized for efficiency.

FUTURE PROOF YOUR ADVERTISING

Contextual advertising has taken hold in the world of data-driven advertising. It selects placements based on a host of data signals — content, sentiment, keywords, custom audiences, and user demographics — but without cookies, PII data, or user identifiers.

It’s a futureproof strategy that belongs in every advertiser’s marketing mix.

Ready for an effective, data-driven approach to advertising?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for the next steps.