All Wrapped Up: Holiday Digital Targeting Tips You Won’t Want to Miss
Writer: Luis Reyes
Date: October 3, 2024
When it comes to digital advertising strategies during the holiday season, it’s like picking out the perfect gift for someone who’s impossible to shop for. Do you go with the tried-and-true banner ads (the advertising equivalent of another pair of socks)? Or maybe something playful like a quirky social media campaign (think novelty tie)? Perhaps the safest bet is a broad brand awareness campaign (much like a gift card)?
The good news is that digital advertising, unlike holiday shopping, doesn’t limit you to the same old options. By partnering with a digital advertising expert who provides precise targeting across diverse media channels, you’ll unlock limitless possibilities. With billions of dollars in play during the holiday season, settling for the basics is out. Instead, it’s time to leverage innovative strategies that work as hard as you do—because the holiday season waits for no one.
WHAT’S INSIDE THE GIFTBOX OF SOLUTIONS THIS YEAR?
With significant dollars circulating in the holiday economy, the question isn’t just how to reach your audience, but when. According to our latest holiday trends report, holiday shoppers are getting a head start, meaning those notorious last-minute buyers aren’t driving the surge like they used to.
But why the shift? It’s largely thanks to the increased accessibility of digital solutions. Consumers are engaging with ads earlier and more frequently, interacting with content as they scroll through holiday ideas on social media or while streaming their favorite shows. With that in mind, here are the top digital strategies to help you unwrap a successful holiday campaign this year.
STREAMING TV: THE HOLIDAY SUPERSTAR
It’s official: streaming TV is now in more than 50% of U.S. homes according to our Simpli.fi TV Insights Dashboard. For holiday advertisers, this is a game-changer. With streaming viewership peaking during Q4 as families gather around their screens for festive films, it’s the perfect time to engage.
Why is streaming TV a must-have? Interactive solutions like QR codes allow viewers to shop directly from their TV, combining entertainment and e-commerce in one seamless experience. In fact as referenced on our latest trends, nearly 50% of shoppers are already scanning QR codes from their living room screens. Marketers can capitalize on this growing trend by incorporating precise demographic targeting and interactive ads that connect viewers directly with your products.
KEY TAKEAWAY: Don’t overlook streaming TV this holiday season. With viewers glued to their favorite shows, it’s a prime opportunity to drive engagement and sales.
MOBILE: STILL KING OF HOLIDAY SHOPPING
Surprised? You shouldn’t be. Mobile shopping is still reigning supreme, dominating the holiday sales landscape. In 2023, mobile devices accounted for 50.05% of digital holiday revenue, surpassing desktop for the first time. With consumers now making their holiday purchases from the palm of their hand, mobile-first advertising strategies have become essential.
From ultra-fast shipping options to nearly endless inventory, mobile shopping offers consumers unmatched convenience. Advertisers can benefit from leveraging mobile ads that cater to this experience, using features like geo-targeting to reach shoppers at the right moment.
KEY TAKEAWAY: As mobile’s dominance continues to rise, ensure your holiday campaigns are optimized for smaller screens and on-the-go audiences.
EARLY SHOPPERS ARE YOUR BEST FRIENDS
It’s time to rethink the traditional holiday rush. Today’s shoppers aren’t waiting until the last minute to buy. Instead, many are starting their holiday gift hunt well before Black Friday. This shift in consumer behavior means that brands need to start their holiday advertising campaigns earlier than ever before.
KEY TAKEAWAY: Get ahead by capitalizing on early shopping trends. With ad messaging that speaks to early-bird shoppers, you can capture their attention before the holiday frenzy hits its peak. Early engagement ensures you stay top-of-mind throughout the entire season, making your brand the go-to choice when it’s time to purchase.
UNWRAP YOUR BEST HOLIDAY CAMPAIGN YET
As holiday shoppers evolve, so should your advertising strategies. Simpli.fi’s digital targeting tips ensure your holiday campaigns succeed every time by meeting your audience where they are—whether they’re on mobile devices, streaming TV, or browsing their favorite seasonal programming.
By tapping into early shopping trends, leveraging streaming TV’s growing dominance, and optimizing mobile-first strategies, you’ll be ready to maximize your impact this holiday season. With the right digital tools and insights, your brand can go beyond just keeping up with demand—it can lead the charge and make the season truly merry and bright for both you and your customers.
Have questions about your holiday approach? Our team at Simpli.fi is here to help you navigate the holiday landscape with confidence, innovation, and the perfect digital solutions. Let’s unwrap your best campaign yet.
Have some questions over your holiday approach?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.
Relevant Posts For You