Chasing Gold: Leveraging Ad Placements at the 2024 Summer Games for Maximum Impact
Writer: Kerri O’Connor
Date: June 27, 2024
As marketers prepare for the impact of the upcoming Summer Games, it’s important to note that in addition to providing a showcase for the world’s premiere athletes, they also serve as a golden opportunity for advertisers. Anticipated viewership for this year’s Summer Games is expected to exceed the 3 billion viewers from the previous 2020 Summer Games that took place in Tokyo, Japan (delayed until 2021 due to the pandemic).
With Simpli.fi, advertisers have the opportunity to truly be a part of this momentous event, gaining exclusive access to advertising inventory from July 26 through August 11, 2024. Tap into a diverse range of advertising solutions across top networks as audiences tune into the events and view pre- and post-game coverage. With live in-event opportunities beginning in July and always-on inventory available as users stream highlights of past events, Simpli.fi can maximize your relevance with the ideal mix of targeting strategies to amplify your ad placements this summer.
STRATEGIC INVENTORY PLACEMENT
Securing the right advertising inventory during an event as significant as this year’s Summer Games can make all the difference. With massive audiences expected to tune in, placing your brand alongside the world’s most-watched sporting event ensures unparalleled visibility, ultimately expanding your campaign’s reach and ROI. Preparedness and strategic placement are key, as underscored by this recent Adweek article highlighting NBCUniversal’s record expectations for ad sales during these games.
Let’s jump into the how! With all eyes on this major event, Simpli.fi has numerous tactics at the ready to place your brand in front of your ideal audience. According to Simpli.fi’s latest platform data patterns, tactics such as website retargeting & geo-location targeting have provided advertisers with the highest levels of awareness for sports entertainment-based campaigns.
Incorporating these tactics and others such as ZTV, Simpli.fi’s proprietary ZIP code targeted streaming TV solution, into your advertisers’ media mix can substantially increase your campaign’s reach and efficacy. These tactics cater to a growing segment of viewers who prefer streaming sports content over traditional TV watching. By leveraging our data on how sports fans use these platforms, advertisers can craft engaging, targeted messages that resonate with the audience’s preferences and viewing habits. With Simpli.fi, advertisers can even target fans of specific events such as gymnastics, swimming, tennis, and more, using our audience-based Summer Games deals.
NAVIGATING THE COMPLEXITIES OF ADVERTISING DURING THE SUMMER GAMES
While all early metrics point to the massive viewership of this summer’s anticipated event, wanting to take advantage of all those critical eyeballs is just the beginning. Choosing the right partner to navigate the intricate world of advertising during the Summer Games is crucial. With an industry leading advertising performance report center and an award-winning client success team, Simpli.fi is here to make sure you can leverage this once-every-four-years event. We stand ready to help you deal with the complexities of global media, limited inventory, and real-time bidding for each individual ad placement. Working with a knowledgeable partner like Simpli.fi can guide you through these challenges, ensuring that your advertising strategy aligns with not only your brand objectives but also the framework of the Summer Games.
By incorporating these strategic insights and positioning your brand effectively, the potential for engagement during the 2024 Summer Games is enormous. Prepare to capture attention this summer by tapping into high-value advertising opportunities that promise not just visibility, but connection and engagement with one of the largest global audiences.
Ready to take part in the 2024 summer games?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.
Relevant Posts For You