Low match rates, slow turnaround times, and a lack of measurability. Does any of that sound familiar to you? Political advertisers often run into these issues when running digital advertising campaigns. Simpli.fi solves these with innovative data onboarding solutions and world-class reporting. Learn how we excel at these with CTV advertising.
TARGET MORE OF YOUR LIST FASTER IN FEWER STEPS VIA SIMPLI.FI
Our data onboarding process helps political advertisers maximize the value of their data and time. With our 90%+ match rate, we deliver targeted political ads at scale. And our single-day turnaround minimizes back-and-forth, resulting in faster campaign activations.
Simpli.fi provides 30-50% more reach for its political addressable audiences. And we offer a two-to-four times faster turnaround than the industry average. This allows political advertisers to reach more of their target audiences faster. That increases an advertiser’s impact on voters, leading to stronger digital campaign results and a greater return on ad spend (ROAS).
APPLY SIMPLI.FI’S INDUSTRY-LEADING MATCH RATE TO CTV’S BOOMING VIEWERSHIP
Adweek recently featured Simpli.fi and a client of ours in a post on political advertising. The following excerpt showcases the power of Simpli.fi’s 90%+ match rate:
“We ran a city council campaign and we were working with fewer than 1,000 people,” Fondots said. “Having those match rates makes the biggest difference.” She added that for persuasion campaigns, budgets have shifted toward programmatic. Putting a voter list into Meta results in a 35% match rate compared to 99% using demand-side platform Simpli.fi.
With the ongoing shift of viewership moving from linear TV to streaming platforms, this becomes all the more important. And while this applies holistically in digital, it especially applies to political advertising. Recent forecasts estimate 2022 political advertising to shatter the record set in 2020. That estimate includes CTV, which is on pace to reach $1.4B this election cycle.
As CTV viewership rises, the need for a maximum reach solution couldn’t be greater. To take our 90%+ match rate further, Simpli.fi recently released a CTV advertising solution to provide 100% incremental reach to linear buys. With this capability, TV advertisers eliminate duplication of linear and CTV advertising efforts, extending reach into streaming-only households. This resource minimizes waste and maximizes performance with an exponentially-growing media format.
GENERATE BETTER RETURNS WITH ENHANCED MEASURABILITY FOR POLITICAL CTV CAMPAIGNS
Uploading addressable lists with minimal waste creates a significant advantage. Activating these audiences in a single day doubles down on that benefit. Reaching those audiences with CTV ads creates a “triple threat” that’s hard to beat. And yet, one of the greatest benefits we offer includes enhanced measurement for CTV.
Simpli.fi’s best-in-class reporting solutions allow political advertisers to measure success with ease. Track form fills, email registrations, donations, supporter sign-ups, and other web-based actions with our online attribution capabilities. And use our Transaction Value Reporting to associate a dollar value with each individual transaction. In other words, attribute exact fundraising dollars and donations tied to your political efforts with Simpli.fi.
Additionally, measure the offline impact of your ads with foot traffic measurement. That is to say, political advertisers can track physical visit metrics from their efforts, including CTV. Our offline attribution model correlates foot traffic with ad viewership in real-time, allowing these advertisers to track in-person events, such as polling locations, town halls, rallies, and more.
START GENERATING SUCCESS WITH YOUR POLITICAL CTV ADVERTISING EFFORTS TODAY
Political advertisers often encounter hurdles that create barriers to success with digital advertising. Don’t let CTV targeting and measurability be one of them. Simpli.fi’s 90%+ match rate, single-day turnaround times, and best-in-class reporting solve this issue. We empower political advertisers to reach audiences in full faster than ever before. All with enhanced measurability to track, measure, and optimize for success.
Ready to Enhance Your Political CTV Advertising Efforts?
Fill out the form below, contact your Simpli.fi representative, or email us at firstname.lastname@example.org for next steps.