Advertisers have long focused on automation. That’s hard to keep up with in an ever-changing media landscape. Take digital audio advertising, for example. The digital audio market has seen significant growth over the past few years. What once was a small sector now accounts for 20.3% of time spent with digital media. So, how do marketers increase efficiencies as consumer preferences change surrounding digital?
REACH AUDIENCES WITH ENGAGING DIGITAL MEDIA FORMATS, INCLUDING AUDIO ADVERTISING
To remain efficient and effective, performance marketers need a robust marketing automation tool. That’s why Simpli.fi serves as the leading advertising automation platform. We automate media buying across the board, including audio advertising buys. Gone are the days of needing several vendors as point solutions to complete your media buys.
Simpli.fi’s platform lets you reach audiences using any primary digital media format. We offer superior targeting for CTV, display, video, native, and audio ad placements. Our programmatic DSP eliminates advertising inefficiencies and increases performance using a single platform. This lets you reach high-impact audiences with scale, focusing on the media types that work best for each individual campaign.
GET GRANULAR REPORTING & INSIGHTS FOR AUDIO ADVERTISING AND ALL OTHER DIGITAL MEDIA TYPES
Simpli.fi offers ad-level reporting for all media types, including audio advertising. This lets marketers know what messages are resonating with their target audiences. And our partners receive real-time feedback from our platform. That provides an open opportunity for increased efficiency and effectiveness.
Additionally, we provide granular reporting metrics to gauge your effectiveness with clarity. Track performance online and offline with our advanced attribution and analytics.
With any primary digital media format, you can measure success on your website and in your stores. Every purchase, subscription, form fill, or store visit ties back to a specific campaign and ad. We also offer Return on Ad Spend metrics through our Transaction Value Reporting. This correlates a true dollar amount to online purchases made as a result of your advertising efforts.
MAKE REAL-TIME OPTIMIZATIONS & BUDGET SHIFTS TO DRIVE BETTER PERFORMANCE ACROSS ALL EFFORTS
Our advertisers see real-time benefits from buying audio advertising alongside other digital formats. They set their campaigns up to reach high-impact target audiences. Then, they receive granular reporting and real-time feedback on campaign performance. From there, real-time optimizations and budget shifts can occur with the click of a button.
This enables digital advertisers to drive better performance faster with fewer wasted impressions. As a platform, Simpli.fi focuses on increasing the speed of your effectiveness. We do this by offering an efficient media buying structure, where you can plan, buy, and optimize with ease. Whether you’re looking to consolidate efforts or add audio to your media mix, we make it easy for you to do.
Ready To Enhance Your Digital Advertising Efficiencies?
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