Faraday and Simpli.fi Announce Strategic Partnership to Enhance Media Buying Precision with Predictive Consumer Insights
Leveraging Faraday’s Advanced Identity Graph and Predictive Analytics to Supercharge Simpli.fi’s Media Buying Solutions
FORT WORTH, Texas, July 16, 2024 –Faraday, a leader in predictive consumer behavior analytics, today announced a strategic partnership with Simpli.fi, the leading Advertising Success Platform. This collaboration brings together Faraday’s sophisticated identity graph and predictive analytics capabilities with Simpli.fi’s media buying precision, creating a powerful solution for marketers aiming to reach their ideal audience at scale.
Starting today, Simpli.fi clients can leverage Faraday’s extensive identity graph, which includes 1,500 attributes on every U.S. adult consumer, to create highly targeted lookalike audiences. These audiences can be deployed across Simpli.fi’s comprehensive media buying platform, which includes CTV, display, social, and more.
Simpli.fi clients can now ask their account manager about creating lookalike audiences using their customer file. Simpli.fi will collaborate with Faraday to generate these new audiences and subsequently activate them across various media channels, ensuring precise targeting and enhanced campaign performance.
“Our partnership with Simpli.fi marks a significant advancement in how brands can reach and engage their target audiences,” said Robbie Adler, Chief Strategy Officer of Faraday. “By combining our predictive analytics and comprehensive consumer data with Simpli.fi’s powerful media buying capabilities, we are providing marketers with an unparalleled ability to deliver relevant and personalized advertising at scale.”
“We are thrilled to integrate Faraday’s predictive consumer insights into our platform,” said Jeff Callison, VP of Business Development at Simpli.fi. “This collaboration allows our clients to generate lookalike audiences from an advertiser’s first-party data for activation with Simpli.fi’s proprietary Addressable Geo-Fencing solution. By leveraging our partnership with Faraday, Simpli.fi clients are able to optimize ad spend and increase ROI by reaching new users who are more likely to convert.”
This partnership exemplifies the commitment of both Faraday and Simpli.fi to innovation and delivering exceptional value to their clients. As the advertising landscape continues to evolve, this collaboration ensures that marketers have the tools they need to stay ahead of the curve and connect with consumers in meaningful ways.
For more information about how to create a lookalike audience with Faraday and Simpli.fi, clients can contact their Simpli.fi account manager starting today.
About Simpli.fi
Simpli.fi is the leading Advertising Success Platform, providing programmatic advertising solutions and workflow software to over 2,000 media teams, agencies, and brands. Simpli.fi empowers advertisers to maximize relevance in what they do, in the connections made, and in the results delivered across CTV, mobile, display, and other media types. Our platform delivers performance on budgets of all sizes, executing over 140,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR. To learn more about Simpli.fi, please visit Simpli.fi.
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