Foot Traffic: How Simpli.fi Uniquely Measures Offline Visits
As a brick-and-mortar advertiser, driving foot traffic to a physical storefront is a top priority. But how do you tie ad spend to foot traffic? Consequently, how do you calculate your return on ad spend (ROAS) in a way that is meaningful to your bottom line?
Simpli.fi helps answer both of these questions with data. Our platform allows for mobile advertising with store-level measurement across multiple campaign types, including display, video, native, and CTV. Advanced reporting and attribution allows mobile marketing campaigns to be enhanced in real time.
The Role of Mobile Advertising in Prompting Store Visits
Mobile advertising serves as marketers’ most effective campaign tactic to drive store visits. GPS data allows them to target users who are in the vicinity of a physical storefront with ads designed to encourage them to walk through the doors (e.g. “Stop in for your morning coffee on your way into the office.”)
Simpli.fi does more than just deliver ads to user devices. We also attribute what targeted devices then visited your physical storefront, allowing you to assess all aspects of your campaign to see which elements deliver the strongest performance: message, ad format, and locations with the highest conversion rates. We provide the data you need to reduce your cost-per-visit (CPV).
We also offer online-to-offline attribution setups so that you can track how online actions lead to offline behaviors. For instance, our cross-device graphing allows you to retarget website visitors on their mobile devices and track whether they visit a store.
A DSP Unlike Any Other
Most DSPs aren’t capable of ingesting, bidding, and optimizing on unstructured audience data, such as time-stamped GPS data, rather they rely on the use of pre-packaged audience segments. Because Simpli.fi is built on our own Data Management Platform (DMP), we provide performance-based advertising solutions down to the individual impression, domain, geo-fence, store visit, and more.
This transparent approach to big data informs advertisers’ campaign targeting, bidding, optimizations, and reporting to help advertisers succeed faster. Removing the need to rely on pre-packaged audience segments. Not to mention, Simpli.fi’s DMP allows us to ingest 30 terabytes of time-stamped GPS data per day for location-based marketing and measurement – helping create one of the highest-rated, most robust mobile advertising solutions in the marketplace, according to G2 reviewers.
Better Targeting for Tangible Results
Get clear store-level reporting for every mobile advertising campaign. Our report center offers detailed and transparent reporting and analytics at the individual store-level, enabling well-informed optimizations and data-driven insights.
The granularity of our store-level reporting makes it easy to understand and provide valuable insights that help tell the complete story of how your ad delivery impacted the consumer buying journey for your customer base. Additionally, our Geo-Conversion Lift reporting shows the percentage lift in incremental visits resulting from delivering ads to a targeted audience compared to a natural set of users who visited the location without seeing an ad.
Ready to measure how your ad spend contributes to your foot traffic?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for the next steps.
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