Four Key Marketing Predictions for 2025 with Frost Prioleau: AI, Omnichannel Solutions and More
Key Trends That Will Impact Marketers
Writer: Frost Prioleau
Date: December 12, 2024
As we step into 2025, the marketing landscape is poised for rapid evolution. Building on the groundwork laid in 2024—marked by AI growth, innovations, and privacy regulations — Simpli.fi’s CEO shares his four key marketing predictions for 2025 regarding what marketers, advertisers, and brands should prioritize in the coming year.
- AUTOMATION TAKES CENTER STAGE
For marketers, 2025 will be all about leveraging automation to enhance efficiency and effectiveness. While 2024 saw the beginning of this trend, 2025 will usher in actionable AI implementation that will begin the reinvention of the entire marketing industry. Areas where AI is poised to make a significant and positive impact for marketers include:- Creative production – AI will accelerate designers’ ability to generate multiple, customized versions of display and video ads, personalizing messaging to optimize performance.
- Media Planning – By efficiently leveraging immense amounts of data, AI will allow marketers to predict the most effective media types, audience profiles, geographies, times of day, and other targeting tactics to most effectively reach key audience segments.
- Optimization – Multifactor optimizations which consider combinations of factors will become increasingly automated, driving more efficient media buying and improved campaign performance.
- Analysis – AI-powered tools will further automate campaign analysis, enabling marketers to gain deeper understanding of the factors impacting their campaigns, and to implement learnings from campaign data without employing a data scientist.
- ALL ADVERTISING BECOMES PERFORMANCE ADVERTISING
The lines between “brand advertising” and “performance advertising” will continue to blur, with advertisers looking to target and measure ROI/ROAS on campaigns up and down the traditional sales funnel. Attribution tools supporting this trend will continue to evolve, with an emphasis on solutions that measure advertiser touchpoints across multiple campaigns and media types. - OMNICHANNEL BECOMES MORE “OMNI”
“Omnichannel” is one of the most used, and abused, words in advertising. It’s often applied to platforms/solutions/offerings that offer advertising on a wide range of media types, but by no means “all” media types.
However, advertisers are increasingly looking to optimize, manage budgets, control frequency, standardize on audience targets, and measure attribution across multiple media types on their campaigns. Because of this, “programmatic omnichannel” (delivering across all media types that can be bought programmatically) is giving way to “digital omnichannel”, which delivers across all digital media types.
This is still not true “omnichannel”, which would include linear TV, print, non-digital billboards, and non-digital media, but we’ll leave that for another year. - SMBS LEVEL THE PLAYING FIELD WITH ACCESS TO ENTERPRISE-GRADE ADVERTISING SOLUTIONS.
For small and medium-sized businesses (SMBs), 2025 will be a year of opportunity. Simpli.fi is committed to democratizing enterprise-grade tools, making them accessible to businesses of all sizes. AI-powered solutions will allow SMBs to define their target audiences, interpret data, and execute campaigns with ease. Additionally, multi-channel (not omni!) buying capabilities will empower SMBs to manage campaigns across multiple platforms through a single interface, optimizing their marketing budgets for maximum impact. These innovations will reduce the expertise barrier, enabling SMBs to focus on growth while enjoying the benefits of cutting-edge technology.
LOOKING AHEAD TO 2025: HARNESSING AI FOR ADVERTISER SUCCESS
At Simpli.fi, we’ve been leveraging AI for over a decade, optimizing campaigns at scale with machine learning on unstructured data. In 2025, we’ll expand AI’s role into campaign planning and analysis with our new Simpli.fi AI Solutions. By integrating AI into planning, execution, and insights, we’re giving brands the tools they need to drive meaningful results while simplifying complex processes. Our vast datasets—comprising thousands of variables like search terms and locations—enable us to automate and enhance campaign strategies.
The marketing and advertising landscape in 2025 is set to be defined by efficiency, performance, and innovation. Whether through AI-driven creative production, programmatic advancements, or location-based marketing strategies, marketers will need to embrace technology to stay ahead.
We’re excited to lead the charge, empowering all brands and SMBs alike to navigate this evolving landscape with tools and solutions that deliver measurable success. The future is here, and it’s powered by AI.
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 | Frost Prioleau
Co-Founder and CEO | Simpli.fi Frost Prioleau, Co-Founder and CEO of Simpli.fi, a leading programmatic platform for CTV, addressable, and mobile advertising, is a four-time entrepreneur recognized for his leadership by several organizations, including being named one of the Top 50 SaaS CEOs of 2020 by The Software Report. Under his guidance, Simpli.fi has achieved significant growth, earning accolades as a “Best Place to Work,” while Prioleau has prioritized company culture, servant-leadership, and philanthropic efforts in childhood education and health. |
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