Media Buying Solutions

How Addressable Geo-Fencing Can Complement Direct Mail Advertising

Direct mail marketing has been around for quite some time as a tried-and-true traditional marketing effort, and is far from dead. There is now a revolutionary new way to complement direct mail targeting efforts and improve reach and frequency with Simpli.fi’s Addressable Geo-Fencing.

Recently launched by Simpli.fi, Addressable Geo-Fencing brings advertisers a powerful, efficient, and accurate new way to target specific households and physical addresses with digital advertising using actual GPS data rather than IP targeting. This means marketers can effectively serve digital ads to the same houses they’ve targeted with direct mailers! Addressable Geo-Fencing extends the reach of direct mail campaigns, improves frequency, and even provides foot traffic attribution.

 

SO HOW EXACTLY DOES ADDRESSABLE GEO-FENCING WORK? IT’S EASY.

Advertisers upload a list of up to one million physical addresses that they want to target into Simpli.fi’s platform for free. Simpli.fi then uses plat line data to match these addresses to the exact physical location, shape, and size of each individually matched address. Matches average around a 90% success rate within the Simpli.fi portal! The system then automatically builds a geo-fence around each address to target users associated with that distinct household or business across multiple devices via mobile, video, display, and/or OTT/CTV ads.

Imagine how much better direct mail campaigns can be when bolstered by digital ads. Consumers who saw a mailer but didn’t act on it right away will have reminders across their desktop, mobile device, and even on OTT/CTV devices. Even better, if consumers see digital ads before seeing the mailer, they’re more likely to recognize the business behind the postcard or flyer. Given more opportunities to engage with the offer, consumers are far more likely to act.

 

TRACK THE UPTICK IN FOOT TRAFFIC WITH SIMPLI.FI’S CONVERSION ZONE TECHNOLOGY.

It doesn’t stop there. With Addressable Geo-Fencing, advertisers can layer in Conversion Zones within their campaigns to measure and report on online-to-offline conversions, allowing them to track what amount of physical traffic at their location previously saw one of their digital ads.

 

INTERESTED IN ADDRESSABLE GEO-FENCING? ACT NOW.

If you’re planning to do any direct mail marketing this year, consider adding Addressable Geo-Fencing. Not only can you extend the reach of your mailings and improve their results, you’ll have the ability to measure the foot traffic your digital campaigns drive.

Direct mail on its own can do a lot of good, but why not make it even more impactful with Simpli.fi’s Addressable Geo-Fencing? Contact us today at hi@simpli.fi to add it to your next campaign.

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