How Zondra TV Network Boosted Ken’s BBQ with Simpli.fi’s ZTV Solution
In the ever-evolving landscape of digital solutions, local advertising stands out for its targeted relevance. By reaching audiences within specific geographic areas, local advertising empowers businesses to forge authentic connections within their communities. From driving sales to enhancing brand recognition, its impact resonates far beyond the screen, making it a crucial tool for businesses of all sizes. Today, we dive into the success story of how Zondra TV Network, in partnership with Simpli.fi, propelled Ken’s Hardwood BBQ to new heights using the innovative ZTV solution.
REACHING A LOCAL AUDIENCE
Ken’s Hardwood BBQ, located in sunny Arizona, had a mission: to entice locals with their delicious barbecue and boost online orders. They teamed up with their agency partner, Zondra TV Network, to implement a programmatic strategy that would complement their existing advertising campaign. Together, they turned to Simpli.fi’s ZTV, a zip code-based targeting solution that reaches individuals at a local scale with engaging video content served across CTV devices.
Zondra TV Network and Ken’s Hardwood BBQ leveraged the power of Simpli.fi’s ZTV solution to maximize their reach and household coverage across a targeted geographic area. By identifying a list of top-performing ZIP codes, they honed in on the most relevant areas for their target audience. Simpli.fi’s ZTV solution utilizes a proprietary ZIP code ranking system that combines ACR data and U.S. Census data to determine each area’s demographics, such as age, gender, household income, and audience viewing habits. This approach allowed them to precisely target the highest performing CTV ZIP codes and optimize their campaign ad spend.
DRIVING RESTAURANT VISITS AND ONLINE ORDERS
The results were nothing short of remarkable. In just one month, the campaign achieved a low campaign CPM of $10.80, surpassing the client’s goals. Additionally, the video completion rate (VCR) soared to an impressive 96%. The campaign also utilized top publishers such as Fox News, MLB Network, Paramount+, and DIRECTV, ensuring maximum exposure for Ken’s Hardwood BBQ.
The impact extended beyond the digital realm as well. Thanks to Simpli.fi’s ZTV targeting solution, Ken’s BBQ experienced a surge in customer visits to their Tucson, Arizona location, with patrons mentioning seeing their video ads while streaming on their CTV devices. This first-hand feedback highlighted the direct impact the ZTV solution had on driving business growth and increasing Ken’s return on investment (ROI). The recognition further solidified Ken’s BBQ as Southern Arizona’s Best BBQ restaurant, as honored by Reader’s Choice in 2023.
EMBRACING A LOCAL APPROACH
Local advertising has proven to be a game-changer for businesses seeking to establish meaningful connections within their communities. Ken’s Hardwood BBQ’s success story exemplifies how the collaboration between Zondra TV Network, Simpli.fi, and their innovative ZTV solution can drive remarkable results. By precisely targeting a local audience and delivering captivating video content, Ken’s BBQ not only witnessed an impressive increase in sales but also enjoyed enthusiastic customer feedback.
By utilizing granular address or ZIP code-level targeting, backed by rich demographic and viewing habit data, you can ensure your ads reach the right audience at the right time. In the fast-paced world of digital marketing, staying ahead is crucial. With Simpli.fi’s ZTV solution by your side, you can elevate your brand to new heights and forge authentic connections within your local community. So why wait? Embrace local advertising today and experience the transformative power it holds for your business.
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