Performance Marketing

Key Tips for Advertising Success in 2023 & Beyond

Most advertisers are facing an uncertain economic climate, leaner teams, and tighter budgets. They’re wondering how they can continue to deliver advertising success with these external and internal pressures. The answer lies in being effective with efficiencies. Let’s take a look at what makes a successful platform partner, how advertisers can do more with less, and how they can maximize the relevance of their actions and messaging.

 

KEY TIP #1: FOCUS ON WHAT YOU NEED FROM A PLATFORM PARTNER

What makes a successful platform partner? How can advertisers “do more with less,” and still reach their target audience and maximize relevance in their industry? Here are some key items to consider:

  1. Performance, ROI, & The Power of Omnichannel
    Successful advertisers know their ‘why’ and their ‘what’, but remain open to the ‘how.’ In other words, they know their purpose and goal, but rely on partnerships with trusted experts to help dictate their strategy. They partner with performance-driven platforms committed to providing best-in-class technology solutions to help meet their needs.
  2. Workflow Efficiencies With Automation & Service
    As teams get leaner and budgets get tighter, agencies and brands will often respond with a knee-jerk reaction: cut external vendors, eliminate services, and shift to a manual, internal strategy. Instead, use this opportunity to do more with less and lean on the technology and expertise of a platform partner.
  3. Clear Transparency & Insights
    No matter the trends or climate – and especially when budgets and resources are constrained – advertisers want to know where their dollars are going. Platforms that lead with transparency and clear reporting help you know how your dollars are allocated, where your media is being delivered, and how content represents your brand’s story.

“The best advertisers are laser-focused on achieving their performance goals, and flexible when it comes to tactical execution. We advise our partners to let the data talk – and to reallocate budgets and adjust tactics accordingly.” – Frost Prioleau, Co-Founder & CEO of Simpli.fi

 

KEY TIP #2: EMPHASIZE THE IMPORTANCE AND FUTURE OF AUTOMATION

In an inflationary time, nearly all companies are trying to be more productive and achieve their goals with more limited resources. Automation provides efficiency, streamlining, and ultimately productivity. Tools and vendors can help advertisers do more with their existing staff and resources. Even if it means spending more on software, for example, it will save elsewhere: whether in time, staff, or manual tasks.

 

KEY TIP #3: DON’T OVERCOMPLICATE IT–STICK TO THE BASICS

At the core, the best advertising solutions deliver the most relevant ads to the most relevant audiences at the most relevant times. We strongly recommend utilizing a platform partner who you confidently believe can deliver results for you. Transparent, results-oriented platforms help advertisers maximize their ability to drive results–lean into that core capability with confidence no matter who you partner with.

Ready To Enhance Your Advertising Success?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for the next steps.

Relevant Posts For You

1/