Leveraging Full-Funnel Marketing with The Container Store & Costa Farms
Writer: Luis Reyes
Date: September 5, 2024
You saw the shirt online, maybe the pair of shoes, or that college game day jersey and thought, “Maybe later.” Perhaps you walked or drove by the store during the week and considered, “I’ll drop by later,” only to find yourself online shopping and checking out your cart from the comfort of your home after dinner. And you did so without fully knowing you were involved in a full marketing funnel. In a rapidly evolving marketing landscape, the journey toward full-funnel marketing—or what might be seen as the buyer’s journey—is undeniably transforming. Gone are the days of sticking to a singular, one-size-fits-all strategy. But the question remains: how far have we diverged from traditional full-funnel paths?
To explore this critical shift, Simpli.fi recently led an insightful discussion during the latest AdExchanger webinar. This event brought together industry leaders, including our Chief Revenue Officer, James Moore, alongside Mari Carrasquillo, VP of Marketing & E-Commerce at Costa Farms, and Jennifer Pereira, Integrated Marketing Director at The Container Store.
JOIN US AS WE DISCUSS THE FOLLOWING FULL-FUNNEL MARKETING TOPICS:
- How Digital Marketing Is Changing Full-Funnel Strategies
- Advance Audience Targeting and Advertising Precision
- Taking Steps to Understand Your Audience Journey
- Impact of Seasonality in Digital Marketing Trends
- Importance ofPerformance Attribution for Every Marketer
Our discussion ventured deep into the realm of full-funnel marketing, tackling its most pressing topics and uncovering innovative approaches that redefine success for their designated brands. We take a look at the transformative shifts within the advertising industry, moving beyond traditional limitations towards a more nuanced, performance marketing-driven approach to full-funnel marketing.
Jennifer Pereira shared some of The Container Store’s recent data driven strategies, directly targeting their audience with precision and creativity. Additionally, Mari Carrasquillo shared engaging success stories from Costa Farms, where sophisticated reporting and conversions have unveiled pivotal principles in audience retention.
KEY TAKEAWAYS: THE PATH FORWARD
This rich and insightful conversation leaves us with a unified perspective: modern digital marketing solutions are setting new standards for accountability and effectiveness. As marketers, we must commit to continuous learning, adapting to our audience’s journey with a sophisticated yet dynamic approach to digital strategies. EMARKETER highlights, “By tracking customers through each stage of the customer journey, you can determine where in the process they might be losing interest. This can help marketers understand how to better engage customers at each step in the process to avoid losing potential customers.” The ability to quickly optimize and pivot strategies has become an industry standard. The era of rigid, inflexible campaigns is over. Today, we embrace innovative strategies that align with our audience’s buying journey, ensuring we stay ahead in this fast-paced environment.
EMBRACE THE FUTURE WITH SIMPLI.FI
Discover how leading brands such as these are incorporating Simpli.fi into their targeting strategies, leveraging insights and performance attribution to drive quarterly and yearly initiatives. Join us in exploring how these innovative approaches are shaping the future of full-funnel marketing.
Ready to discuss your digital marketing approach?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.
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