Programmatic Strategy

Lookalike Audiences: How to Expand Reach and Boost ROI

Struggling to Reach New Customers? Lookalike Audiences Can Help

Writer: Jill Enriquez
Date: April 17, 2025

Selecting the right audience is one of the most critical steps in building a successful campaign strategy. Advertisers must strike a balance between reaching new, high-quality customers and maintaining strong engagement and conversion rates—a challenge even major brands like Peloton have faced.

According to The Wall Street Journal, Peloton revitalized its marketing strategy by expanding beyond its core audience—targeting millennial men and broadening its fitness offerings. The key to their success? Data-driven audience expansion. When audience growth stalls, a strategic shift becomes essential to attract new demographics and sustain momentum.

This is where Lookalike Audience Targeting comes in. By leveraging real-time data in a unified platform, brands can identify and engage new users who share behaviors, interests, and demographics with their best customers. The result? Higher engagement, increased conversions, and optimized ad spend.

WHAT IS A LOOKALIKE AUDIENCE?

Simpli.fi’s Lookalike Audience Targeting solution allows marketers to reach new users who resemble their existing customer base—even when those users are located in entirely different counties, zip codes, or states. Whether you’re expanding from Dallas to Denver or scaling a campaign from Florida to California, this solution helps you uncover and connect with high-potential audiences who behave and engage like your best customers.

Marketers can leverage first-party data in combination with Simpli.fi’s advanced targeting algorithms to identify and reach individuals who share similar characteristics, online behaviors, and interests with an advertiser’s current clientele. Maximize relevance and enhance brand loyalty by serving ads to new audiences who share similarities with established customers.

By utilizing Lookalike Audience Targeting with Simpli.fi, advertisers can expand campaign reach to target individuals who are more likely to engage and convert, ultimately optimizing ad spend and increasing campaign Return on Investment (ROI).

BENEFITS TO LOOKALIKE AUDIENCE TARGETING WITH SIMPLI.FI

To stay competitive in 2025’s digital advertising landscape, brands need to reach new customers efficiently while maintaining high conversion rates. Lookalike Audience Targeting makes this possible by focusing on precision, personalization, and performance.

HOW SIMPLI.FI’S LOOKALIKE AUDIENCES SUPERCHARGE YOUR CAMPAIGNS

Expand Campaign Reach – Find and engage a new audience of potential users who share characteristics with your existing customers.
Maximize Ad Relevance – Ensure your ads are seen by individuals most likely to engage and convert.
Optimize Ad Spend & Increase ROI – Avoid wasted impressions by focusing on high-intent consumers.
Scale Brand Loyalty – Strengthen customer relationships by targeting users similar to your most loyal customers.
Leverage Transparent, Real-Time Reporting – Gain full visibility into expansion efforts with unified analytics and industry leading insights.
Enhance Campaign Performance with Expert Support – Get personalized guidance from Simpli.fi’s award-winning Client Success team.

By integrating Lookalike Audience Targeting, brands can achieve sustainable growth by continually reaching fresh, engaged audiences while optimizing ad spend.

WHY LOOKALIKE AUDIENCES ARE A MUST-HAVE FOR ADVERTISERS

Reaching more people is one thing—reaching the right people is what truly drives results. Many advertisers experience diminishing returns when they exhaust their core audience, leading to rising costs and lower engagement. Scaling campaigns while maintaining high-intent targeting can be a challenge, but Lookalike Audience Targeting offers a powerful solution.

This strategy helps advertisers refine their targeting, improve campaign efficiency, and drive sustainable growth—ensuring ad spend stays focused on high-value consumers most likely to convert.

With Simpli.fi’s transparent reporting, real-time insights, and expert support, brands gain complete control over who sees their ads and how their budget is optimized. Every campaign works smarter, not harder—ensuring maximum impact with every dollar spent.

Want to improve your advertising strategy with Lookalike Audience Targeting? Email us at hi@simpli.fi to begin the conversation. Explore our blogs for expert insights, follow us on social media to connect, or contact your Simpli.fi representative directly. The future is now—let’s shape it together.

Jill Enriquez

Director of Brand and Content Marketing | Simpli.fi

Jill Enriquez is an experienced leader in brand and content marketing, with a career defined by multiple director-level roles that underscore her expertise and future-focused vision. As the Director of Brand and Content Marketing at Simpli.fi, Jill spearheads strategic initiatives that elevate brand impact and drive market relevance. Her leadership experience spans top agencies, where she has consistently crafted high-impact marketing strategies, cultivated long-term client partnerships, and led teams through key industry transformations, solidifying her standing as a trusted and visionary authority in the rapidly evolving world of marketing.