Managed vs Self-Service: The Definitive Guide to Leveraging Advertising Services
In today’s ever-evolving economy, advertisers face a growing need to optimize their operations and enhance their impact. This necessity is particularly pronounced in the AdTech industry when it comes to weighing advertising services. Specifically, managed and self-service models present distinct advantages that propel marketers toward their objectives.
Join us as we delve into the unique benefits of each approach, ensuring you extract maximum value from your service partnership. Take our exclusive quiz to assess if you’re truly capitalizing on your advertising services.
UNDERSTAND ADVERTISING SERVICE MODELS TO MAKE MORE INFORMED DECISIONS
In years past, much of digital advertising was bought through managed service providers. These platform experts would handle the entire campaign process, from creation and management to optimization, ensuring its success. While managed services remain popular today, the advertising landscape has witnessed the rise of self-service options in recent years. This change has brought about a paradox of choice–encouraging advertisers to evaluate advertising platforms based on their technological capabilities and service offerings.
With this guide, we break down the differences between these two service models. We analyze key characteristics that define each of these to better understand what identifiers matter most to advertisers. Come learn more about advertising service models to make more informed decisions as you partner with different platforms.
CONSIDER WEIGHING THE BENEFITS OF MANAGED AND SELF-SERVICE ADVERTISING MODELS
As advertisers try to decide what’s best for their specific needs, it’s important to focus on the intrinsic benefits. Every advertiser needs to partner with a platform capable of flexibly adapting to provide the services they need to succeed. That’s why we’ve broken out what works well with each specific advertising model, and why platforms that offer both service types with excellence provide a distinct advantage compared to competitors that only offer one or the other.
To help you focus on what’s best for you and your business, we’ve created a list of questions to ensure you’re getting the most value out of your managed, self, or hybrid service partnership. These questions provide a score that helps you identify what matters most when selecting a platform to work with, especially when weighing advertising services offered. Download our PDF to take our quiz and receive your score today.
GAIN A COMPETITIVE ADVANTAGE WITH FLEXIBLE ADVERTISING SERVICE OFFERINGS
The truth to the debate between managed and self-service advertising is that the right choice is the one that best suits your needs–and if you’re an agency, your needs might vary greatly depending on your organization structure and/or clientele. We recommend that you partner with a platform that offers both managed and self-service offerings with advanced technological capabilities to help enhance your advertising success. Come learn how Simpli.fi can help you create a competitive advantage with our robust managed and self-service offerings.
We’ll Meet You Where You’re At.
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for your next steps.
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