Maximizing Relevance in Political Advertising
In today’s political landscape, voters are bombarded with messaging from various political campaigns. To stand out and make a lasting impact, political advertisers need to find innovative ways to maximize relevance with potential voters. By harnessing the power of Simpli.fi’s proprietary technology and implementing key strategies, political advertisers can reach voters with unmatched precision. In today’s blog, we will explore some strategies to make the most of your political advertisement and increase your chances of connecting with your target audience.
INCREASE YOUR POLITICAL FOOTPRINT
Simpli.fi’s advanced technology allows political advertisers to expand their reach and engage with custom audiences at a household-level. With the ability to serve ads across all forms of digital marketing including CTV, display, and video, you can ensure that your message reaches your desired audience. Simpli.fi’s technology enables targeting at a national, state, DMA, or even local level, giving you the flexibility to tailor your campaign based on the specific demographics and interests of your target audience. With precision mapping of lat/long coordinates and public county tax records, you can accurately reach over 126 million households in the U.S.
ACCESS REAL-TIME, UP-TO-DATE VOTER FILES
To further enhance your political advertising campaign, Simpli.fi offers access to real-time and up-to-date voter files. By leveraging the expertise of Simpli.fi’s political data partners, you can effectively target your ads to the right audience.
With an above-average match rate of 93%, compared to the industry average of 45%
you can be confident that your ads will reach the intended recipients and maximize your campaign’s impact.
REACH VOTERS WITH SIMPLI.FI UNMATCHED PRECISION
Simpli.fi’s addressable data activation feature allows you to upload and convert voter address files into household-level audiences. Whether you have your own address list or utilize Simpli.fi’s political partners’ curated address list, you can target your ads based on various factors including age, gender, interests, voting history, donor history, political party, and ethnicity. Furthermore, you have the flexibility to define the geography of your campaign, be it national, regional, state, DMA, or local. This level of precision ensures that your ads connect with the right audience, increasing their relevance and effectiveness.
With Simpli.fi’s addressable audience curation feature, you can build custom household-level audiences using over 3000+ demographic factors. By considering factors such as age, gender, interests, donor history, political party, and ethnicity, you can further refine your targeting. Whether you are running a national campaign or focusing on a specific region, state, DMA, or local area, Simpli.fi’s addressable audience curation feature allows you to tailor your ads to the audience you want to reach. Creative types including CTV, display, and video are at your disposal to create engaging and impactful advertisements.
ZTV: INDUSTRY-LEADING CTV ADS AT AN ACCESSIBLE PRICE
Our ZTV feature allows you to serve CTV ads to custom ZIP code lists at an industry-leading price point. Whether you have your own ZIP code lists or prefer a curated list based on demographic data such as age, gender, and household income, along with ACR data on TV viewership behavior, we ensure that your ads reach your desired audience. The inclusion of ACR data also allows for loose targeting of multicultural audiences based on their viewing preferences and primary language. With the flexibility to define the geography of your campaign, you can maximize your reach at an affordable cost.
To maximize your advertising efficiency, we offer expert service to assist you every step of the way. By receiving a specialized award winning account services team, you can ensure that your campaigns are executed efficiently and with expedited response times. With this support, Simpli.fi also provides access to leading political counsel, aiding in policy and compliance review as well as ongoing guidance. Rest assured, Simpli.fi’s teams are firewall compliant, ensuring the highest level of data security for your political advertising efforts.
In conclusion, political advertisers can significantly increase their campaign’s relevance and impact by leveraging our proprietary technology and adopting key strategies. By reaching custom audiences at a household-level, accessing real-time voter files, and curating addressable audiences, you can tailor your ads to connect with your target audience like never before. Furthermore, Simpli.fi’s ZTV feature offers industry-leading CTV ads at an accessible price, maximizing your reach and engagement. With expert services and leading political counsel available, we ensure that your political advertising campaigns are efficient, compliant, and ultimately successful.
Ready to take your political campaigns to the next level?
Contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.
Relevant Posts For You