Solutions

New Year’s Resolutions for Marketers in 2025: Make This Your Most Creative and Efficient Year Yet

Writer: Jill Enriquez
Date: January 2, 2025

3…2…1..Happy New Year! As we kick off 2025, it’s time to reflect, refresh, and refocus. The advertising landscape continues to evolve, presenting exciting opportunities for marketers to innovate, connect, and drive results. Whether you’re fine-tuning campaigns for Streaming TV (CTV), exploring programmatic audio for the first time, or diving into AI-powered tools, the new year is filled with exciting opportunities.

Here are our five New Year’s resolutions for marketers like you—visionary strategists ready to elevate their game and drive success in the year ahead.

RESOLUTION #1: AUTOMATE THE BORING STUFF, FOCUS ON CREATIVITY

Streamline your day-to-day with AI. 2025 is the year of working smarter, not harder. AI is transforming how marketers plan, build and manage campaigns, allowing you to spend less time on repetitive tasks and more on strategy and creative execution. From harnessing AI for campaign creation to leveraging it for optimization, you can now focus on crafting advertising that truly makes an impact.

💡 Pro Tip: Simpli.fi’s latest AI solutions empower marketers to work smarter, not harder—automating tasks, enhancing targeting, and freeing up time to focus on strategy and creativity. Stay ahead by embracing tools that turn complexity into opportunity.

RESOLUTION #2: INNOVATE WITH STREAMING TV ADVERTISING

Unlock the full potential of Streaming TV advertising. No longer a trend of the future, Streaming TV is now a cornerstone of modern marketing, delivering unparalleled targeting, engagement, and ROI. Whether you’re crafting linear TV ads that also appear seamlessly on digital platforms or understanding how streaming services integrate ads, the focus is shifting toward multi-screen, omnichannel strategies.

📈 Pro Tip: Ever wondered, what is CTV programmatic advertising? Or questioned the difference between CTV vs. OTT? Truly understanding CTV and how it integrates into your strategy is critical for success in today’s media ecosystem.

RESOLUTION #3: NEW YEAR, NEW CAMPAIGN GOALS

Shift your mindset to performance-first. Gone are the days of running campaigns based purely on brand awareness. In 2025, all advertising—whether it’s CTV ads or digital out-of-home placements—is moving toward measurable ROI. This means sharper targeting, more precise reporting, and consistent optimization to maximize your budget.

💡 Pro Tip: The majority of creative types have tracking so don’t take no for an answer. Streaming advertising, which many see as a limited attribution inventory, offers unprecedented tracking and conversion tools through Simpli.fi to help you tie every impression to clear results.

RESOLUTION #4: BRING INNOVATION TO OUT-OF-HOME ADVERTISING

Merge digital tools with traditional mediums. Out-of-home advertising is undergoing a digital renaissance. From interactive billboards to screens that sync with CTV campaigns, new technologies are bridging the gap between physical and digital worlds. Imagine leveraging data from streaming services to refine your targeting for out-of-home placements.

🔗 Pro Tip: Consider how these innovations can work alongside your traditional marketing strategy to create a holistic, cross-channel attribution plan for success.

RESOLUTION #5: EMBRACE AI FOR CONTENT CREATION

Revolutionize how you create standout campaigns. Creative AI is not just about saving time—it’s about pushing boundaries. With AI tools, you can generate impactful visuals, write engaging copy, and even develop innovative CTV ads that resonate with audiences across platforms.

🖌 Pro Tip: Incorporate AI into your creative process to help design visually impactful ads in a fraction of the time.

READY FOR 2025? WE’VE GOT YOUR BACK!

At Simpli.fi, we’re committed to empowering marketers like you to succeed in this dynamic landscape. Whether you’re diving into streaming TV advertising, setting new campaign goals, or exploring different platforms, we’re here to help you turn resolutions into results.
Let’s make 2025 the year of smarter workflows, bigger ideas, and standout creativity. Cheers to a new year and new opportunities!

What are your 2025 marketing resolutions? Join the conversation by sharing your thoughts with us on our social media or contact us at hi@simpli.fi so we can help you meet your new year’s resolutions.

Jill Enriquez

Director of Brand and Content Marketing | Simpli.fi

Jill Enriquez is an experienced leader in brand and content marketing, with a career defined by multiple director-level roles that underscore her expertise and future-focused vision. As the Director of Brand and Content Marketing at Simpli.fi, Jill spearheads strategic initiatives that elevate brand impact and drive market relevance. Her leadership experience spans top agencies, where she has consistently crafted high-impact marketing strategies, cultivated long-term client partnerships, and led teams through key industry transformations, solidifying her standing as a trusted and visionary authority in the rapidly evolving world of marketing.