Solutions

Simpli.fi’s Streaming TV Checklist: Key Items You Might Be Missing

Writer: Brittany Onwenu
Date: October 17, 2024

Your streaming TV campaign is live, the media plan is locked in, strategy has been discussed, creative assets are sent, and impressions are running—but is there anything left on the checklist? The answer is likely a resounding yes.

While activating campaigns is a crucial milestone, it’s not the finish line. As the retailer John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This quote, featured in an attribution-focused article on Entrepreneur, still resonates today. Many brands focus primarily on going live, but there’s more we can do to ensure campaign success. Let’s dive in, review key items that should be on every streaming TV checklist, and make sure you’re covered to ensure your streaming TV campaign avoids waste and maximizes results.

There is always more that can be done when it comes to our marketing efforts with multiple levers, unique tools and endless sources of data that not only strengthen our efforts, but these options can often be a bit overwhelming. Simpli.fi has created insights and tools such as the Streaming TV Success Guide to ensure you have everything at your fingertips.

ARE YOU LEVERAGING THE BEST INVENTORY POSSIBLE?

With premium access to streaming TV inventory through Simpli.fi’s Private Marketplace (PMP) deals, you can select from our variety of Streaming TV Tiers to find the CTV campaign type that best fits your campaign budget, inventory type and goals.

CHECKLIST TIP: Choosing the right one will add an effective and efficient approach to your streaming TV targeting.

OPTIONS INCLUDE: ZTV (cost-effective, ZIP code targeting), CTV Choice (high-quality providers with enhanced targeting), customizable CTV (curated campaigns with advanced targeting), and Programmatic Guaranteed (exclusive premium inventory at a set rate). Additionally, you can filter through premium CTV inventory using Simpli.fi’s Deal ID Library to identify relevant deals.

IS YOUR STREAMING TV CAMPAIGN COMPLEMENTING YOUR AUDIENCE JOURNEY?

If linear TV is in the mix, ensure there are no overlaps between your streaming and linear TV campaigns by excluding traditional linear TV viewers. With Simpli.fi’s Linear TV Subscriber Exclusion tool, you can achieve incremental reach by targeting streaming-only households. You can also enhance your linear TV campaigns with Simpli.fi’s ZTV targeting, which leverages U.S. Census and Automatic Content Recognition (ACR) data. Additionally, with Simpli.fi’s proprietary ZIP Adviser solution, you can optimize ad spend and reduce overall CPM by combining probabilistic ZIP code-level targeting with other deterministic tactics for a more efficient strategy.

CHECKLIST TIP: Maximize your campaign budget and audience reach with Simpli.fi’s Linear TV Subscriber Exclusion tool or ZTV. These tools provide a cost-effective way to reach specific audiences with greater accuracy. As highlighted in our latest Simpli.fi Streaming TV Success Guide, ZTV offers a price point up to 50% lower than traditional CTV CPMs. You can identify and target relevant ZIP codes based on demographics and TV viewing habits, giving you more precision and control compared to zoned cable buying.

IS YOUR CONTENT RESONATING WITH YOUR AUDIENCE?

Convert your high-performing social media posts into streaming TV ads to streamline content creation and maintain visual consistency with your brand. Experiment with different versions of the same message or create entirely new content for A/B testing. Since your campaign is live, this is the perfect opportunity to learn more about your audience’s preferences. By leveraging live data attribution reporting, you can make this process a crucial part of your streaming TV marketing strategy and optimize content for maximum engagement.

CHECKLIST TIP: Need budget-friendly, brand-compliant streaming TV ad creation at your fingertips? Use Simpli.fi’s AI Video Generator to create high-quality, targeted video content for large screens.

ARE YOU LEVERAGING LIVE DATA TO OPTIMIZE YOUR CAMPAIGNS?

Data is the backbone of any successful campaign, and streaming TV is no exception. Are you taking full advantage of the real-time insights available? Streaming campaigns allow you to track valuable metrics as ads are served throughout the audience journey. Measure key performance indicators like video completion rates, cost per impression, unique device reach, frequency, and more to assess effectiveness and optimize results.

CHECKLIST TIP: Utilize Simpli.fi’s industry-leading reporting tools to monitor your campaign’s performance. Implement A/B testing to fine-tune strategies. Focus on top-performing areas, track ROI, and compare the effectiveness of streaming and linear TV with iSpot Reporting.

In the fast-paced world of digital advertising, simply going live with a campaign is not enough. Simpli.fi’s Streaming TV Checklist ensures you are not just running ads but optimizing every aspect of your campaign for success. By leveraging premium inventory options, refining your audience targeting, effectively repurposing high-performing content, and utilizing real-time data, you can maximize the impact of your streaming TV campaigns. Whether it’s selecting the right streaming tier, excluding linear TV viewers, or using AI to generate creative assets, these tools empower you to fine-tune every detail.

In today’s competitive landscape, every dollar counts, and with these checklist tips at the ready, you’ll have the insights and resources needed to drive results and eliminate wasted ad spend.

Ready to take your streaming TV campaigns to the next level?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.