Social Programmatic: Leveraging Automation for Successful Outcomes
Across the online advertising landscape, marketers are increasingly looking for ways to enhance their efforts using automation. Whether it’s through the use of AI-generative tools or marketing automation platforms and their end solutions, it’s clear that there’s a need to respond to the market’s call for greater efficiencies and better outcomes. That’s where social programmatic comes in–offering advertisers the opportunity to extend their online social presence to a fully-programmatic audience in an automated fashion.
HOW SOCIAL PROGRAMMATIC OFFERS SCALABLE AUTOMATION FOR ONLINE ADVERTISERS
Social programmatic provides advertisers with a scalable, automated way to extend their reach and drive performance online. The nature of programmatic takes a data-driven approach to audience-centric advertising. That strategy often pairs well with social media, which focuses on building a following around audiences who engage with a brand’s content.
Together, this offering combines the benefits of social media and programmatic advertising for faster and better results. Advertisers can take a data-driven approach, identifying their most popular social media posts and automatically converting them into programmatic ads. With fully-programmatic capabilities, this allows advertisers to reach its intended audience across screens–enhancing their reach and providing them more chances to deliver on performance goals.
WHY SIMPLI.FI DRIVES BETTER RESULTS FASTER WITH ITS SOCIAL PROGRAMMATIC SOLUTION
Simpli.fi’s social programmatic solution suite enables advertisers to seamlessly, and in real-time, convert social media content into programmatic assets, including display, CTV, in-banner, and in-stream videos. Ads can be created by regenerating posts from top social media platforms, including Facebook, Instagram, TikTok, Twitter, Snapchat, LinkedIn, and Pinterest. Reactions such as likes and comments on the original post update in real-time on the corresponding ad, as well as the added optional capability of embedding a QR code to CTV ads for increased engagement.
| Social Display Ad Example | Social CTV Ad Example |
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LEVERAGE AUTOMATION FOR SUCCESSFUL OUTCOMES USING SOCIAL PROGRAMMATIC
By design, social programmatic allows advertisers to leverage automation in a way that leads to better results faster. For any brand or advertiser with an online presence, it makes sense to invest in taking what’s working on social media and automatically transforming it to generate more of the same results via programmatic. And with the benefits of real-time data for reporting and optimizations, it will only make your campaigns smarter and more effective by leveraging these creative assets.
“By tapping into this fully-automated solution, advertisers can increase reach, user engagement, creative efficiencies, and performance from high-impact social assets.” – Paul Harrison, co-founder & CTO, Simpli.fi
Ready To Use Simpli.fi’s Social Programmatic Solutions?
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