Last year, the number of viewers streaming Big Game Sunday was up by 65% compared to 2020, making it the most-streamed professional football game ever. As millions of viewers tune in for football’s headlining weekend this year, advertisers have a big opportunity to reach them across all their devices, while maintaining the impact of linear TV.
KICKING OFF WITH A QUALIFIED AUDIENCE AT A NATIONAL SCALE
Simpli.fi’s OTT/CTV solution provides advertisers immediate access to premium inventory with household-level precision and national scale. Targeting users with pinpoint attribution, while maintaining significant scale and reach, allows advertisers to complement their TV buys with targeted OTT/CTV buys.
Wondering how to create a qualified audience with massive scale? We can help with that. With a robust offering of targeting products available, our advertisers accomplish this by utilizing any combination of the following: our in-house Addressable Audience Curation (AAC) tool, Search Retargeting & Keyword Contextual targeting, Competitor Geo-Fencing, Event Targeting, and Site Retargeting offerings. The ability to target in various ways across all devices (desktop, laptop, mobile, tablet, and connected devices) makes this targeting arsenal effective from the perspective of reaching a highly-qualified audience at a national scale.
WE’RE READY TO SCORE YOUR TIME BACK FOR YOU
With America’s Biggest Game right around the corner, turnkey service remains paramount. To this end, our industry-leading Client Success team can help take your media strategy from a plan to a living campaign in less than 24 hours once we’ve received everything necessary to successfully build and activate your campaigns. Or, if you’d rather do the campaign building yourself, we offer hands-on training and support to quickly build and activate campaigns on a self-serve basis.
Moreover, quickly activate campaigns in time for kickoff, then save more time by receiving real-time reporting with advanced attribution capabilities to maximize performance on the fly and simplify campaign reporting. Our dashboard and report center offer 24/7 access to data insights about your campaigns. Whether you prefer to log in and see it yourself, or you’d rather receive a scheduled email, we’ve got you covered.
HIGHLIGHTING A WINNING GAME PLAN
As Vince Lombardi, the seven-time champion head coach of the Green Bay Packers, once said, “Winning is not a sometime thing…it’s an all the time thing. Winning is a habit.” In a similar light, successful campaigns come from building healthy habits and robust understandings of unique ways to reach your target audience right where they are.
Include Simpli.fi’s unique programmatic solutions in your game plan to:
Achieve incremental reach by serving ads to viewers who aren’t watching the game on linear TV in order to reach them across all devices within the household.
Access premium CTV inventory opportunities with top networks and programs like ABC, CBS, ESPN, FOX, and NFL Network to ensure brand safety.
Target ‘sports fanatics’ who are searching for game scores or viewing sports-related content online using Keyword Search Retargeting and Keyword Contextual Targeting.
Attain household-level precision by implementing a custom-curated addressable audience based on location & 700+ demographic variables — such as ‘sports fanatics’ in specific age ranges — using Simpli.fi’s addressable programmatic solutions.
Get real-time reporting down to the Zip+4 level to understand the performance of your campaign and allocate spend to higher-performing channels and locations.
See how a national retailer launched an OTT/CTV campaign in less than 24 hours with Simpli.fi to achieve incremental reach during last year’s Big Game in our case study.
Ready to incorporate programmatic into your advertising game plan?
Fill out the form below, contact your Simpli.fi representative, or email us at email@example.com for next steps.