Programmatic Strategy

The Evolution of CTV Targeting: What Streaming TV Tiers Mean for Advertisers

Writer: Brian Page
Date: July 30, 2024

Navigating the complex landscape of streaming TV advertising can be daunting. A critical question marketers face is: “Where do you want your ads to appear?” Although it may appear straightforward, the fast expansion of streaming TV options shows how complex this task really is. According to this article, an approximately 85% of U.S. households have at least one video streaming service in their homes leading Americans to stream over 143 billion minutes of video per week in recent years.

 

FAMILIAR INVENTORY VS DIGITAL ALGORITHMS

In this vast realm of streaming TV advertising, advertisers need to decide if they should proceed with familiar inventory or should rely on digital algorithms to find the optimal placements. The answer lies in a strategic approach.

While personal preferences matter, it’s essential to recognize that we are not our consumers. Moreover, while digital algorithms are powerful, they should be guided by strategic limitations. Simpli.fi’s Streaming TV Tiers provides tailored options for CTV buyers to meet your specific needs.

 

CHOOSING THE RIGHT STREAMING TV TIER

Introducing Simpli.fi’s Streaming TV Tiers to help provide flexibility and a strategic approach to pricing that can help advertisers navigate the streaming TV buying landscape.

Advertisers can customize Simpli.fi’s solutions to meet their individual needs and budgets. These tiers offer advertisers a clear pathway to tailor the level of inventory control desired according to their budget.

How do we select the correct tier that aligns with each advertiser’s unique needs? It starts with a few critical questions:

  1. What are your campaign goals including target and budget parameters?
  2. Will premium inventory enhance your chances of achieving these goals?
  3. What type of inventory structure is best suited for your campaign?

With some familiar Simpli.fi options such as Programmatic Guaranteed and ZTV as well as the option to self-curate a CTV inventory list, we have added our latest offering, CTV Choice. With this enhancement, Simpli.fi’s Streaming TV Tiers offers the solution for eliminating guesswork in ad placements.

  • ZTV: Competitive priced streaming TV advertising on quality publishers to maximize reach with target demographics in specific ZIP codes
  • CTV Choice: Select specific allowlists to ensure the campaign serves on a pre-curated list of inventory
  • CTV: Self-curated placement of ads on top publishers with precise targeting to reach the desired audience
  • Programmatic Guaranteed: Direct access with premium streaming TV publishers

Snapshot of Simpli.fi’s Streaming TV Solutions (click here for more):

With the introduction of CTV Choice, our partners are empowered with enhanced control over the quality of inventory where their ads appear, ensuring brand reputation and safety. Advertisers can seamlessly integrate CTV Choice into their existing CTV campaigns or leverage it with various Simpli.fi targeting tactics.

These tiers provide flexibility and a strategic pricing approach, helping advertisers navigate the buying landscape. Simpli.fi’s tier solutions can be customized to meet individual needs, campaign goals, and budgets. These tiers offer a clear pathway to tailor inventory control levels based on budget constraints.

 

TRANSFORM YOUR CTV ADVERTISING WITH CONFIDENCE

Navigating the complexities of choosing the perfect mix of ad placements can be daunting, but rest assured, Simpli.fi is with you every step of the way. Our award-winning Client Success team is dedicated to assisting you in executing, managing, and optimizing your campaigns for any budget. Embrace the future of advertising with confidence—choose CTV Choice and watch your campaigns thrive.

Ready to make your CTV Choice?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.

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