Industry Trends

The Future of Advertising: 2024 AdTech Predictions

A Roundtable Discussion Featuring Rob Norman, Lynda Clarizio & Frost Prioleau

Rob Norman (ex-WPP's GroupM), Lynda Clarizio (ex-Advertising.com) & Frost Prioleau (Simpli.fi)

As we prepare to enter the new year, there’s plenty on marketers’ minds worldwide. Hot topics abound with key growth areas involving artificial intelligence (AI), retail media, connected TV, political advertising, automation, efficiency, privacy, identity, and more. To help guide the conversation, we formed a roundtable discussion with three key industry leaders:

  • Rob Norman, Former Chief Digital Officer of WPP’s GroupM
  • Lynda Clarizio, Former President of Nielsen’s U.S. Media Business and Former President of Advertising.com’s Global Advertising Business
  • Frost Prioleau, Co-Founder & CEO of Simpli.fi

As members of Simpli.fi’s Board of Directors, Rob and Lynda bring a wealth of knowledge and insight to the table. Come hear directly from them what they predict for the future of AdTech in 2024 and beyond with the release of this new video.

The Future of AdTech

Come partner with Simpli.fi for your programmatic advertising and workflow software management needs in 2024 and beyond.

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