Top 2024 Digital Advertising Trends: AI, CTV, and Performance Marketing
Explore 2024's key digital marketing trends and tools to elevate campaigns in 2025.
Writer: Luis Reyes
Date: December 19, 2024
🎧 2024 Wrapped: A Year in Review with Simpli.fi 🎉
Hey, you—yeah, you! What a year it’s been. You’ve been hustling, strategizing, and running campaigns like a pro, and Simpli.fi has been right there with you every step of the way. From redefining how we think about Streaming TV advertising (CTV) to helping you master programmatic mobile advertising, let’s take a moment to look back at everything we accomplished together—your 2024 wrap up!
🚀 YOU CRUSHED IT: OVER 460,000 CAMPAIGNS
This year, you didn’t just run campaigns—you owned them. With over 460,000 campaigns launched on the Simpli.fi platform worldwide, you weren’t just keeping up—you were setting the pace. Whether you were zeroing in with targeting tactics like Addressable Geo-fencing or using our proprietary DSP media tools to optimize performance, you made every impression count.
📥 YOU LOVED THESE THOUGHT LEADERSHIP PIECES
When it came to insights, you downloaded the best of the best. Here’s what you couldn’t get enough of in 2024:
- CTV Solution Handbook: You took a look at the ultimate guide to mastering Connected TV strategies for small businesses and agencies.
- Maximize Relevance in Travel: We took a deep dive into transforming seasonal travel trends into major marketing wins.
- 2024 Holiday Shopping Trends and Insights for Digital Advertisers: This piece unwrapped Simpli.fi’s four key trends to boost holiday sales.
- Political Advertising Solutions: An essential resource for navigating advertising in an election year.
- The Streaming TV Success Guide: The go-to playbook for excelling in streaming advertising.
- The Full-Funnel Customer Journey: A look at the strategies that maximize media dollars and build lasting customer loyalty.
If you missed any of these, don’t worry—simply click through the title to check them out! Plus, we’ve got plenty more insights coming in 2025.
🎨 YOUR FAVORITE CREATIVE? VIDEO ALL THE WAY!
This year, you showed a major love for Streaming TV (CTV), which contributed to just over 32% of all ad spend, firmly establishing itself as your top creative. Online Video followed as a strong contender, accounting for around 12%, proving that video remains a cornerstone of audience engagement.
Let’s not forget your go-to stars: 320×50 display ads claiming a top spot, taking up over 15% of the inventory and showing just how important mobile-friendly formats are. 300x250s stepped in as solid team players, while 728x90s added their classic charm to keep display ads going strong. And let’s give a nod to Audio ads, which made their mark with meaningful spend, creating fresh and flexible ways to engage audiences.
With Streaming TV (CTV), Online Video, and a well-rounded display strategy leading the way, your ad mix was primed for success in 2024! ✨
🌍 OH, THE LOCATIONS WE SERVED
You didn’t just show up—you showed up everywhere. This year, your campaigns made waves across 3,468 cities and regions, reaching an astounding 1.6 billion unique devices. That’s the kind of reach most ad companies dream about.
Some locations, though, really stood out:
- Texas: From Austin’s buzzing innovation scene to Dallas’s thriving business environment and Houston’s expanding tech sector, you dominated the Lone Star State.
- California: You hit the heart of tech in Silicon Valley, while also connecting with creative minds in Los Angeles and innovation hubs like San Diego.
- Florida: Miami’s emerging tech hub saw your influence, alongside growing activity in Tampa and Orlando’s dynamic markets.
- New York: New York City remained a powerhouse for your campaigns, complemented by rising innovation in Albany and Rochester.
- Illinois: Chicago’s vibrant advertising scene became your playground, with significant growth in other tech-forward cities like Champaign and Naperville.
- Ohio: You tapped into Cleveland’s evolving tech landscape, Columbus’s energetic market, and Cincinnati’s expanding ad industry.
Your campaigns weren’t just present—they were impactful, making waves in the top tech and innovation hubs across the country.
📈 YOUR GROWTH GAME WAS STRONG
Let’s talk social media marketing. This year, you showed up and made waves! Engagement on our brand’s social pages such as LinkedIn skyrocketed, with a jaw-dropping increase of more than 1,400% on this year’s top social post. You didn’t just join the conversation—you drove it forward.
🔮 WHAT’S NEXT FOR 2025?
2024 was big, but we know you’re already thinking ahead. Here’s what you’re most excited about (and honestly, we are too):
- AI Impacting Your Day-to-Day: Automating the boring stuff so you can focus on creativity.
- Out-of-Home Advertising Meets Digital: Bringing innovation to every billboard and screen.
Automation Taking Center Stage: Smarter workflows, bigger results. - New Media Planning Tools: Simplifying your process even further.
- Creative AI Production: Game-changing ways to create standout content.
- All Advertising Moving to Performance: Making every campaign ROI-focused.
- Omnichannel Growth: Seamless, integrated strategies across every platform.
With Simpli.fi, you’ll have the tools and support you need to turn these trends into wins.
🎉2024 WAS A YEAR TO REMEMBER
This year wasn’t just about us—it was about you. Your campaigns, your creativity, your wins. Thanks for trusting Simpli.fi to be part of your journey. Here’s to another year of crushing goals, breaking records, and staying ahead of the curve. Let’s make 2025 your best year yet! 🚀
Want to stay ahead for 2025?
👉 Check out our blog for even more insights and trends.
📲 Follow us on social to keep the ideas flowing.
📩 Got a question or idea? Email us at hi@simpli.fi to continue the conversation!
 | Luis Reyes Sr. Manager of Content Marketing | Simpli.fi Luis Reyes is a dynamic leader in content marketing, recognized for strategically elevating brand presence and driving impactful results. As the Senior Manager of Content Marketing at Simpli.fi, he leverages extensive expertise gained from previous roles, including Senior Client Success Manager for national advertising agencies and enterprise clients, Marketing Content Creator at a leading healthcare services provider, focusing on brand mergers and project management, and Sales Account Manager at a prominent digital marketing firm, where he secured and managed national and regional digital marketing campaigns along with creative work. His diverse experience and forward-focused approach solidify his status as an authority in today’s competitive marketing landscape. |
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