Top 5 Tactics for Empowering Small Businesses
Small business week in 2024 marks an important celebration of the millions of small businesses that form the backbone of our economy. As we take this opportunity to recognize and honor these businesses, it’s crucial to highlight the tools and technologies that empower them to thrive in an increasingly competitive digital environment. In today’s blog, we go through our favorite Small Business targeting types and introduce some new players to the advertising game. The combinations of this strategic mix offer new avenues for affordable, accessible, and effective advertising for all businesses.
SMALL BUSINESS GROWTH
A recent Forbes article called out an astonishing statistic – there are 33.3 million businesses classified as small businesses here in the United States. In this vast market, Simpli.fi’s solutions offer a suite of powerful tools that can significantly impact the advertising strategies of small businesses. From the planning stages and creative generation to campaign results, Simpli.fi provides support at every stage of the advertising process, effectively leveling the playing field for small business marketers.
THE TOP FIVE TACTICS
One of the key advantages of Simpli.fi’s platform is its tactics and their versatility to adjust to large audiences or small. We understand the need for precision when targeting in local markets or the tactical approach when targeting on a larger county or state wide approach. We’re able to do this with our own proprietary technology which provides a variety of solutions and tactics at our disposal. These include targeting tactics such as Site Retargeting, Geo-Optimized, Search Retargeting, Category Contextual and CTV (Connected TV) just to name a few. By using these tactics, small businesses can execute targeted and effective marketing campaigns, whether on a large or small scale.
For small businesses seeking a more indepth look at SImpli.fi’s versatility, Simpli.fi recently created a downloadable piece that serves as a valuable resource for Small Businesses. This piece provides practical insights and guidance to navigate the challenges of marketing in today’s dynamic environment, empowering small business owners and marketers to make informed decisions and drive impactful results.
THE AUDIENCE JOURNEY
Let’s walk through the journey of our audience today, listening to podcasts on route to work, watching last night’s game highlights or scrolling through content on social media “click here, click there.” The amount of digital platforms and screens for advertising to happen is constantly changing. Ensuring your brand’s message is received becomes even more complex. Rest assured, with Simpli.fi’s ability to use audience search data, website retargeting patterns, or automatically qualify the audience by their content category such as sports, interest in coffee, etc,
we ensure every partner regardless the business size gets a strategic blend perfectly tailored for their audience’s needs.
These real-world examples demonstrate how Simpli.fi’s advanced targeting capabilities drive measurable results for small businesses, elevating their advertising efforts and increasing their brand’s message.
As we celebrate Small Business Week in 2024, it’s important to recognize the indispensable role of small businesses in driving economic growth and fostering innovation. We take great pride in partnering with thousands of small businesses and offering accessible advertising solutions that empower these businesses to thrive, compete, and expand their reach in today’s digital landscape. Simpli.fi’s solutions represent a significant step forward in this regard, offering tailored tactics, award winning support, and measurable results for small businesses, ultimately contributing to their growth and prosperity.
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