Industry Trends

Transforming Media Planning with AI: Introducing Simpli.fi’s Media Planner with Plan Assist

Streamline Campaigns and Optimize Results with AI-Driven Precision

Writer: Luis Reyes
Date: January 23, 2025

In the world of programmatic advertising, achieving planning efficiency and campaign precision often feels like navigating a maze. Given the ever-changing media landscape, marketers are constantly faced with the challenge of managing multiple platforms and deciphering new acronyms that seem to appear at every turn. Navigating the complexities of media planning in today’s advanced technological landscape can indeed be overwhelming.

Enter Simpli.fi’s Media Planner with Plan Assist—an AI-powered tool designed to enhance media planning, making it more efficient and scalable. It supports teams in achieving their goals with the benefit of AI, reducing unnecessary costs and minimizing workloads. Built to empower modern marketers, this innovative solution seamlessly combines artificial intelligence with Simpli.fi’s trusted unstructured data targeting capabilities, helping teams plan smarter and adapt faster in a rapidly evolving industry.

Let’s explore how Media Planner with Plan Assist is revolutionizing the planning process for advertisers, agencies, and brands like you.

REDEFINING MEDIA PLANNING WITH AI

Media Planner with Plan Assist Chat Screen

Simpli.fi’s Media Planner transforms complex media planning into a seamless experience. By leveraging AI-driven insights, advertisers gain access to quick, data-backed recommendations for budget allocation and audience targeting. Whether it’s optimizing local campaigns or aligning strategies with national KPIs, the Media Planner empowers advertisers to make confident, effective decisions—all within an intuitive workflow.

Here’s what sets the Media Planner apart:

AI-Driven Intelligence: Harness advanced machine learning to dynamically optimize campaigns based on unique goals and advertiser categories.
Unstructured Data Integration: Harness the power of Simpli.fi’s proprietary unstructured data, refined through the execution of over 140,000 campaigns each month, to unlock granular targeting options that deliver unmatched precision and relevance.
Versatile Functionality: Whether users prefer a guided experience through the AI chat feature or an independent workflow, the tool delivers actionable recommendations tailored to their input.

ADVERTISING SUCCESS, SIMPLIFIED: HOW IT WORKS

Using Simpli.fi’s Media Planner is as simple as it is powerful. Here’s a quick breakdown:

Access the Tool: Log in to the Simpli.fi UI to create new plans or browse existing ones.
Choose Your Workflow: Select between Plan Assist’s AI chat feature or the independent workflow to guide your media planning process.
Input Your Goals: Define campaign objectives, target audience parameters, and advertiser category.
Receive AI Recommendations: Allow the Media Planner to suggest optimal targeting strategies and budget allocations tailored to your inputs.
Make it Your Own: Accept or modify recommendations to align with your unique strategy.
Evaluate and Share: View results via a detailed summary page that calculates achievable outcomes. Share plans as PDFs or email them directly to a Simpli.fi representative for implementation.

This streamlined approach ensures advertisers can quickly translate programmatic strategies into client-specific value, eliminating inefficiencies and driving better results.

THE BENEFITS AT A GLANCE

MAXIMIZE RESULTS

Leverage data-driven, best-practice strategies to enhance campaign effectiveness, streamline setups, and improve budget management. By cutting through complexity with the assist from AI, advertisers can focus on delivering impactful campaigns that exceed client expectations.

ALIGN KPIS WITH AUDIENCE NEEDS

Use conversational AI to guide planning and build comprehensive campaigns that align perfectly with defined objectives. Whether targeting specific ZIP codes or deploying a multi-location strategy, the Media Planner adapts to diverse goals with ease.

BOOST EFFICIENCY AND CONSISTENCY

Replicate successful strategies to maintain consistency across campaigns while increasing team efficiency. By integrating advanced AI workflows, advertisers can minimize inaccuracies and ensure scalable success.

ENHANCE COLLABORATION

Promote teamwork with multi-tenant conversations that allow seamless collaboration across teams, all without seat limitations. The Simpli.fi UI’s accessibility ensures that everyone stays aligned, fostering a collaborative and innovative planning environment.

A GAME-CHANGER FOR ADVERTISERS

Simpli.fi’s Media Planner with Plan Assist isn’t just another tool; it’s a revolution in programmatic advertising. By integrating AI with Simpli.fi’s established expertise in localized programmatic and unstructured data, this solution provides an AI-powered holistic approach to media planning that is both efficient and impactful.

Advertisers no longer need to be technical experts to execute high-performance campaigns. With Simpli.fi’s Media Planner, every user—from local marketers to national agencies—can access the resources and insights they need to achieve outstanding results. This is the future of advertising, and it’s happening now.

Ready to Simplify Your Media Planning? Follow us on social media for fresh marketing ideas, explore our expert blogs, or take action now by contacting your Simpli.fi representative or emailing us at hi@simpli.fi. Let’s transform the planning process today.

Luis Reyes

Sr. Manager of Content Marketing | Simpli.fi

Luis Reyes is a dynamic leader in content marketing, recognized for strategically elevating brand presence and driving impactful results. As the Senior Manager of Content Marketing at Simpli.fi, he leverages extensive expertise gained from previous roles, including Senior Client Success Manager for national advertising agencies and enterprise clients, Marketing Content Creator at a leading healthcare services provider, focusing on brand mergers and project management, and Sales Account Manager at a prominent digital marketing firm, where he secured and managed national and regional digital marketing campaigns along with creative work. His diverse experience and forward-focused approach solidify his status as an authority in today’s competitive marketing landscape.