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Unboxing Holiday Shopping Trends & Insights for Digital Advertisers

The holiday shopping season is approaching rapidly, and for some, it might have already begun. Following the early kickoff last year, there’s strong anticipation for a similar pattern this year. A recent consumer survey by Optimove revealed that a noteworthy 50% of shoppers are planning to commence their holiday shopping before November arrives. With this in mind, we’re unboxing the latest trends and insights in advertising related to holiday shopping.

 

HOW ADVERTISERS CAN MAKE THE MOST OF THIS YEAR’S HOLIDAY SHOPPING SEASON

This timely analysis of the advertising market around the holiday shopping season will enable digital advertisers to equip themselves thoroughly, ensuring they make the most of this crucial marketing period. We lean into Simpli.fi’s platform-level data to provide trends and insights for these advertisers to make the most of the busiest time of year for shoppers, a key time for marketers. To access these insights, download our guide here.

In this guide, we cover the following:

  • When advertisers can expect the holiday shopping season to accelerate, as part of campaign planning efforts
  • The difference between online and offline attribution as a goal for holiday shopping campaigns, and where consumer demand is trending in 2023
  • Tactical approaches to maximizing relevance during the holiday shopping season, including a look at Simpli.fi’s newest connected TV advertising solution offering audience- and inventory-focused CTV targeting at $10-12 CPMs
  • How Return on Ad Spend (ROAS) metrics prove campaign performance and enhance an advertiser’s ability to tell success stories

Come learn from our platform statistics and other industry insights on how to make the most of this year’s holiday shopping season.

 

HOW ADVERTISERS CAN MAKE THE MOST OF THIS YEAR’S HOLIDAY SHOPPING SEASON

We hope this guide helps you maximize relevance during the 2023 holiday shopping season. If you’re looking for an advertising partner that offers data-driven targeting and insights with truly flexible service models and multi-channel offerings from a single interface, look no further than Simpli.fi.

Let’s Stay Ahead Together This Holiday Season.
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.

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