What’s On the Last Minute Holiday Shopping List for Marketers?
Writer: Jill Enriquez
Date: October 24, 2024
Marketers are expert planners, but let’s face it—sometimes we’re like those last-minute holiday shoppers, frantically navigating crowded stores with urgency in our step. Despite our careful strategies, last-minute media buys and optimizations are just as inevitable as forgetting to pick up that one final gift. In the ever-changing world of digital marketing, quick adjustments can make all the difference.
To help you stay ahead in this final holiday stretch, we’ve put together this “Last-Minute Holiday Shopping List for Marketers,” inspired by our latest piece, 2024 Holiday Shopping Trends & Insights for Digital Advertisers. From refining your streaming TV ads to optimizing full-funnel strategies, these tips will set your holiday campaigns up for success. Let’s dive in!
LAST-MINUTE HOLIDAY SHOPPING LIST FOR MARKETERS:
- STREAMING TV: THE STAR OF HOLIDAY CAMPAIGNS
Who doesn’t love cozying up with holiday movies and specials? Well, guess what? So do your customers. Streaming TV has officially taken over, with viewing surpassing 50% as of May 2024, according to our Simpli.fi TV Insights Dashboard. This trend is your holiday golden ticket!
Why it matters: Holiday shoppers are enjoying streamed programming more than ever, presenting an unmatched opportunity for marketers to reach audiences through captivating content. Streaming TV advertising allows you to fine-tune your messaging and target specific demographics, making every ad dollar count.
Quick Tip: Start by aligning your ads with popular holiday streaming content or keywords to increase relevance and engagement. Think holiday movie marathons and the latest streaming TV series. This is not just about advertising; it’s about inserting your brand into holiday engagement.
- OPTIMIZATIONS: BRING HOLIDAY CHEER WITH SMART ADJUSTMENTS
Even with meticulous planning, campaigns often need a few tweaks, especially during the bustling holiday season. We’ve all been there—constantly refreshing metrics, ready to adjust at a moment’s notice. With our award-winning client success team and Simpli.fi’s industry-leading advertising solutions, you’ll have access to the latest tools and strategies for reaching your audience.Why it matters: Quick, data-driven optimizations can drastically improve campaign performance. Whether it’s shifting ad budgets, refining target audiences, or adjusting creative assets, staying flexible is key to success.
Quick Tip: Utilize real-time analytics to gauge what’s working and what isn’t. Don’t be afraid to pivot your strategy based on current trends and consumer behavior. Think of optimizations as your secret sauce to ensure that your ads resonate during this high-stakes period.
- BALANCING IN-STORE AND ONLINE SHOPPING: A HOLIDAY MUST
Is this the year of mobile? You bet! In 2023, mobile devices accounted for the majority of digital holiday sales revenue (50.05%), finally surpassing desktop and other devices. With this trend set to continue in 2024, mobile advertising has become a critical component of any holiday campaign.Why it matters: Although online shopping is on the rise, don’t underestimate the power of in-store purchases. In 2023, the majority of holiday retail sales were still in-person purchases. While we expect a shift toward more digital transactions in 2024, brick-and-mortar stores will continue to play a dominant role in holiday success. Your strategy should reflect this blend of digital and physical shopping experiences.
Quick Tip: Use location-based targeting to attract nearby customers to in-store promotions. Simultaneously, reinforce your digital presence with mobile-optimized ads to drive online sales. It’s all about tying messages to actions—whether it’s a push notification for an in-store event or a discount code for online checkout.
- ENHANCED CONVERSION TRACKING: MEASURE WHAT MATTERS
Data is your best friend during the holiday rush. With so many campaigns running simultaneously, conversion tracking is essential to identify what’s driving results and what needs to be refined. Enhanced conversion tracking allows you to collect actionable insights and maximize return on ad spend.Why it matters: With Simpli.fi’s advanced conversion tracking tools, you can dive deeper into customer behaviors, whether they’re clicking through a streaming TV ad, browsing on mobile, or visiting your store in-person. This granular understanding empowers you to make informed, on-the-fly decisions that enhance performance.
Quick Tip: Implement conversion tracking across all platforms and channels, including streaming TV, social media, and in-store visits. By connecting the dots between different touchpoints, you’ll gain a holistic view of your holiday campaigns’ success.
THE FUTURE OF HOLIDAY MARKETING: WHAT’S NEXT?
We know this list isn’t one-size-fits-all—every brand’s holiday strategy will look a bit different. However, being adaptable and staying ahead of consumer trends are essential in today’s fast-paced advertising landscape. From the rise of mobile shopping to the domination of streaming TV, embracing these trends will set the stage for success in both this holiday season and those to come.
At Simpli.fi, we’re committed to providing holistic advertising solutions tailored to your unique needs. Our innovative tools and industry expertise ensure you stay one step ahead, even during the busiest of times. Whether it’s leveraging streaming TV, optimizing full-funnel strategies, or enhancing conversion tracking, we’re here to help you achieve your holiday marketing goals.
Holiday marketing can be hectic, but with the right strategies in place, you can transform last-minute buys into powerful opportunities. Remember, it’s not just about being present—it’s about being relevant, timely, and adaptable. By embracing innovative solutions and focusing on customer success, you’ll turn this holiday season into a win for your brand.
So, grab your digital marketing sleigh and let’s make this holiday season the most successful yet!
Looking for more insights on how to boost your holiday campaigns?
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