Why Programmatic Guaranteed CTV is a Game Changer for Digital Advertisers
Guarantee Your Place
Writer: Jill Enriquez
Date: June 13, 2024
The upcoming political season is going to be a big one with a highly contested presidential race and all congressional seats up for grabs. Get ready to be inundated with all of those political ads!
For most people, this is just an expected part of election years. But for marketers, it can impact strategy as we begin encountering some pretty heavy obstacles within the advertising space including price fluctuations, limited inventory, complex buying tiers, loss of inventory quality due to limited space and one size fits all targeting. Conventional targeting strategies risk losing their efficacy, compounded by the FCC’s Equal Time Rule which could sideline your ad placements. However, Simpli.fi’s Programmatic Guaranteed steps in to safeguard your media plan against these contingencies.
TAKE CONTROL WITH PROGRAMMATIC GUARANTEED CTV
*Simpli.fi’s Programmatic Guaranteed publisher list is subject to change.
With record setting digital advertising spend set for this year, as mentioned on the latest emarketer article, don’t let outside elements impact your advertising plan of action. Leverage Simpli.fi’s Programmatic Guaranteed CTV solution to keep your marketing efforts on track during any time when there is a drain on inventory including political windows. This offers a streamlined and efficient way to access premium ad inventory across CTV platforms at a set rate.
With access to premium inventory directly from like AMC Network, Samsung, Sling, Dish Connected, Xumo, Cineverse, FrndlyTV, Wurl, & more
Programmatic Guaranteed provides access to exclusive CTV inventory not previously available through traditional programmatic buys. Advertisers can reach specific audiences as they view streaming content based on demographics, geographic location, content genre, network, and more, increasing campaign effectiveness and ROI. Let’s leverage the efficiency and targeting capabilities of programmatic CTV advertising with the certainty and premium placements of traditional linear TV direct deals with this impactful solution.
PROGRAMMATIC GUARANTEED CTV IS AS SIMPLE AS 1-2-3-4
Our process keeps it simple with a four step process as outlined above. Our award-winning Client Success Team will be with you every step of the way to ensure your solution is customized for your strategic marketing needs.
Benefits:
- Access high-quality, brand-safe inventory across exclusive CTV publishers, networks, and apps only available through Programmatic Guaranteed deals
- Guarantee delivery of ad impressions to efficiently plan and execute campaigns
- Leverage targeting capabilities to reach specific audiences based on demographics, interests, behaviors, and more
- Automate the process of buying CTV ad inventory and streamline campaign management by executing campaigns in real-time
- Transparent, streamlined reporting within a single platform across all programmatic campaigns with real-time data and comprehensive insights
- Personalized support to maximize campaign effectiveness from Simpli.fi’s award-winning Client Success team
Our Programmatic Guaranteed CTV solution provides an unparalleled opportunity to overcome the common obstacles in the advertising space. By securing premium ad inventory at a set rate and offering advanced targeting capabilities, this solution ensures that advertisers can reach their desired audiences with precision and efficiency. The guaranteed delivery of ad impressions, access to high-quality inventory, and streamlined campaign management make Programmatic Guaranteed an indispensable tool for enhancing campaign effectiveness and ROI.
Embrace the certainty and precision of Programmatic Guaranteed to achieve your advertising goals and make the most of your political season campaigns.
Ready to lock in your place in line?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.
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