Learn How E-Commerce Advertisers Drive Low-Cost Conversions By Retargeting With Simpli.fi

20
Dec
2022
12/20/2022

Back in 2010, online retargeting was born. Since then, the concept remains the same, but a ton more companies offer this solution. Simpli.fi takes this popular strategy further by providing unique ways to drive low-cost conversions online. Come learn how we help e-commerce advertisers retarget consumers with effectiveness and efficiency.

 

RETARGETING HELPS ONLINE ADVERTISERS TURN MISSED OPPORTUNITIES INTO POTENTIAL CUSTOMERS

MailChimp reports that using retargeting with other types of advertising tools increases your chances of making a sale by 50%. Now, why is that? The same report showed that 97% of site visitors are unlikely to return. That’s where retargeting comes in. Online retargeting serves its purpose by turning missed opportunities into potential customers.

That might not surprise you, but it highlights a critical need for online advertisers. It is crucial for retargeting efforts to be as effective and efficient as possible. It’s often said that a potential customer must see a message at least 7 times before they’ll take an action. To that point, how effective and efficient are your retargeting efforts?

 

SIMPLI.FI UNIQUELY DRIVES LOW-COST CONVERSIONS VIA OUR CAMPAIGN AUDIENCE RETARGETING OFFERING

In a rapidly changing advertising landscape, the focus has shifted to performance marketing. In other words, advertisers want to drive more results for less. To meet those needs, Simpli.fi offers a tool that enhances low-cost conversion growth. Our Campaign Audience Retargeting offering cuts costs by improving performance first. It does this by retargeting users who were previously exposed to one of your ads and allows advertisers to deliver additional messaging across various creative types.
At its core, programmatic media buying focuses on buying one impression at a time. Simpli.fi offers a solution that helps increase performance and cut costs by way of Campaign Audience Retargeting. This offering lets performance advertisers:

  • Drive actions by reaching users across a variety of touchpoints
  • Customize messaging to align with the user’s journey by serving ads across various creative types in any order
  • Set frequency limits via retargeting opt-out audiences to ensure users do not receive additional ads and to cut potential waste
  • Track online or offline conversions, regardless of the user’s device

To learn more about our Campaign Audience Retargeting solution, read this post.

 

E-COMMERCE ADVERTISERS INCREASE BRAND AWARENESS & CONVERSION GROWTH WITH SIMPLI.FI’S RETARGETING SOLUTIONS

Online advertisers increase awareness and conversion growth with Simpli.fi. To showcase this, we’re highlighting a recent success story for a gourmet coffee brand. Using Simpli.fi’s advanced targeting solutions, the advertiser created custom audiences that they wanted to reach. They utilized location and behavioral targeting methods both online and offline. And they used multiple media types to reach these users, with engaging formats like CTV, video, and display ads.

With the help of Simpli.fi’s Campaign Audience Retargeting, the brand lowered its acquisition cost and drove lower-funnel actions. By creating a unique retargeting strategy that started with CTV and video ads, the advertisers reengaged previously exposed users with display ads to push them through the funnel. This enabled the brand to reinforce messaging, encourage calls to action, and drive down the overall CPA by driving more store visits. To read the story in full, check out this case study.

Whether you’re measuring awareness, sales, or ROAS, we have a solution for you. Simpli.fi drives performance at a lower cost via advanced technologies. And our retargeting solutions play a special part in that process.

 

 
 
Ready To Lower Your Acquisition Cost With More Low-Cost Conversions?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.