Prepare for the 2025 Media Planning Cycle

Simpli.fi is a comprehensive Demand-Side Platform (DSP) specifically built to achieve your advertising goals. From national, multi-faceted digital campaigns to localized, highly targeted solutions, we have the platform and tactics for success.

Partner with the Leading Digital Media Platform

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Solutions That Make a Difference

01

Addressable Geo-Fencing

Target with household-level precision and serve ads to people directly in the home, allowing campaigns to unlock higher match rates by leveraging your CRM data or create highly-customized audiences with Simpli.fi’s proprietary Addressable Audience Curation tool. In addition, Simpli.fi’s Identity Graph allows us to retarget devices throughout the household to increase frequency and conversion via our cross-device matching capabilities.

02

Geo-Fencing

Want to customize audiences through unique targeting shapes with pinpoint precision? Simpli.fi’s mobile advertising technology is powered by latitude and longitude data to focus on just the right geography, whether targeting visitors at competitive storefronts with follow-up messages for 30-days, tracking foot traffic conversions, or reaching people while they attend a local event by setting a specific timeframe for audience capturing.

03

Keyword and Contextual Targeting

Reach audiences on their buyer journey based on direct search terms or related content. Comprehensive intent-based targeting technology allows marketers to serve specific messages to potential customers based on search and content interaction behaviors. This focuses efforts on those who are in the consideration stage for your product area from vacations to shoes to a B2B solution. And these efforts work harder with Simplif.fi’s machine learning capabilities and world-class Client Success team on the back end.

04

Streaming TV

Customize your CTV strategy to meet the individual needs and budget parameters of your clients. Simplif.fi’s streaming TV tiers offer a clear pathway to tailor the level of inventory control for every planning challenge. And our new ZIP Adviser tool provides a proprietary ZIP code level ranking system to tailor ad delivery to top-ranking ZIPs for increased impact and frequency.

05

Attribution

Whether you want to know if your ad is driving in-store traffic or online actions, Simpli.fi’s attribution solutions provide a direct link between advertising investment and results, allowing you to optimize your campaigns down to each dollar spent and maximize your ROI.

06

AI Implementation

Make your efforts work harder and smarter with our AI-fueled solutions. Simpli.fi uses AI to optimize your media plans to drive better campaign performance and can also assist with AI-powered creative generation to develop quick and impactful ad content. You get results faster than ever so your dollars are focused immediately on efforts that are making a difference.

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Our experts are here to help elevate your advertising performance.

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