Simpli.fi’s Guide to Political Marketing

5 Must-Have DSP Features for Successful Political Advertising

Want to make sure your DSP and advertising platform can offer the right products, service and reporting to meet your campaign goals this election season? Whether encouraging donations, spreading messaging, or driving voters to the polls – we’re ready to partner with you.

Download our Guide: 5 Features Your DSP Should Have to Maximize Relevance This Political Season and learn our latest perspective on the following advertising challenges:

  1. How should advertisers approach targeting data?
  2. Which channel(s) are best for you?
  3. How to achieve maximum impact with your budget?
  4. How will you measure success?
  5. What support will you need?

Interested in Simpli.fi’s guide to political advertising?

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Case Study

Political Action Committee Targets Streaming-Only Households With Simpli.fi’s Linear TV Subscriber Exclusion Offering

“With this custom audience of more than 3.8 million homes, Simpli.fi’s Addressable Geo-Fencing solution used GPS data paired with plat lines to match each address to the exact physical location, shape, and size of the property. The system then automatically built a target fence around each property to precisely serve CTV ads on the large screen…Most importantly, their candidate won the election for U.S. Senate, and the political agency will continue to work with Simpli.fi for CTV advertising in the future.”

unique users reached

Video Completion Rate

Relevant Resources

We’re always exploring new ways of making deeper connections between advertisers and audiences.

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