Financial Services Company Increases Online Engagement Through Simpli.fi’s Partnership with Dun & Bradstreet
Overview
Increasing Engagement via Contextual Targeting
Business-to-business (B2B) advertisers know Dun & Bradstreet as a global leader in commercial data and analytics. Through a unique partnership with Dun & Bradstreet, Simpli.fi delivers a solution for B2B advertisers to generate engagement from key decision makers through precise context-driven targeting.
A financial services company wanted to leverage Simpli.fi’s partnership with Dun & Bradstreet to drive key decision makers to their website and engage with their content. Specifically, the client wanted to increase customer interaction with their online thought leadership piece tailored towards environmentally friendly investing. Together with Dun & Bradstreet, Simpli.fi ran a three-month head-to-head performance test to reach the client’s goals and outperform competing DSPs.
Attracting Key B2B Decision Makers
The client noted specific B2B industries that they sought to reach decision makers in. This included technology, food, and agribusiness verticals. Additionally, the client provided lofty goals for the test campaign, including reaching a 70-75% viewability rate, a Cost-Per- Site-Visit (CPSV) between $8-20 for display ads, and a CPSV of $2 for social display ads.
Simpli.fi utilized Dun & Bradstreet’s qualified audiences of decision-makers in those specific industries. Simpli.fi targeted this audience with display ads across the web and social platforms to drive new users to the client’s website. To expand the campaign’s reach, Simpli.fi utilized the client’s first-party customer data to create an audience comprised of the client’s current key B2B accounts. Simpl.fi targeted these users with display ads across multiple devices, including, mobile, tablet, and desktop to reengage them with the client’s website and showcase the new thought leadership piece.
Throughout the campaign, Simpli.fi’s proprietary bidding technology automatically optimized towards delivering ads to decision-makers most likely to interact with the ad and land on the client’s website.
To track campaign performance, Simpli.fi placed a pixel on the advertiser’s website, specifically on the pages where their environmentally friendly investing thought leadership pieces lived. The pixel tracked all engagement on the website that was attributed to the campaign from Simpli.fi and Dun & Bradstreet, including the exact cost of each site visit.
Generating Cost-Effective Interactions
Using Simpli.fi’s context-driven targeting and proprietary optimization capabilities alongside Dun & Bradstreet’s qualified audiences, Simpli.fi successfully targeted key decision-makers in the desired industries while increasing scale by delivering across multiple devices.
By the end of the three-month test campaign, the client saw an 82% viewability rate, surpassing the client’s goals even against social channels. The campaign resulted in a combined CPSV of $2.98, well below the client’s targeted cost of $8-$20. Leveraging Simpli.fi’s precise targeting in combination with Dun & Bradstreet’s B2B high-quality audiences led the advertiser to a cost-efficient way to increase online awareness and engagement to their environmentally friendly investing solutions.
Through a unique partnership with Dun & Bradstreet, Simpli.fi delivers a solution for B2B advertisers to generate engagement from key decision makers through precise context-driven targeting.