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Global Beauty Retailer Grows and Retains Customer Base with Simpli.fi

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Overview

A global leader in the makeup and beauty industry partnered with Simpli.fi to create a programmatic strategy that focused on customer growth and retention.
Results
Purchases

Loyalty Program Sign-Ups

Total revenue

Driving Loyalty Program Sign-Ups

With an already established reputation in the beauty industry, an advertiser tasked Simpli.fi to develop a strategy that would reach new shoppers while retaining their existing large customer base. Together with the client, Simpli.fi established a native contextual programmatic strategy to find customers at every point in the purchase funnel across the U.S. and Canada.

To drive purchases and loyalty program sign-ups, Simpli.fi executed an advertising campaign across all device types. The advertiser leveraged Simpli.fi’s proprietary contextual targeting categories of both ‘Style & Fashion’ and ‘Fitness’ audiences, as well as a whitelist of specific websites. Simpli.fi aimed to reach users who were not currently part of the client’s loyalty program, and utilized ad creatives with discount codes to encourage users to sign up for client’s rewards program and make a purchase.

 

Retaining Existing Customers

Simpli.fi applied the client’s first-party customer loyalty list to reach users who previously made purchases on the client’s website and promote their annual sale. The campaign served a different creative to each loyalty membership tier with a specific discount code, driving customers back to the client’s site to purchase again. The client was able to analyze the use of the different discount codes to determine the success of which membership tier came back to their site and made additional purchases.

 

Creative Analysis & Optimizations

Simpli.fi adapted the client’s already existing social media assets and turned them into native creative ad units. Throughout the campaign, Simpli.fi’s creative services team regularly rotated the campaign’s creative to promote various product launches and seasonal promotions. Simpli.fi leveraged trending creative formats such as video and GIFs to catch the consumer’s attention, driving an increase in site traffic while optimizing towards metrics such as CTR and site engagement.

The 6-month long campaign resulted in over 55,000 purchases leading to $3.5 million in total revenue. Additionally, the client saw 13,500 new Loyalty Program sign-ups.

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