Addressable

National Furniture Brand Drives Visits To Retail Locations Across the U.S. With Simpli.fi’s Addressable and CTV Solutions

Overview

ADVERTISER OVERVIEW

Furniture retailer with a large retail footprint in the U.S. sought to increase in-store visits to more than 60 locations by deploying a programmatic strategy focused on CTV creative.

PARTNER OVERVIEW

Partnering with Simpli.fi since 2016 on behalf of more than 550 advertisers, one of the largest cable providers in the U.S. has been chose Simpli.fi to scale their programmatic offerings to local businesses across the country.

RESULTS
In-Store Visits

Video Completion Rate

KEY SOLUTIONS
Addressable Audience Curation

The advertiser created a custom audience by tapping into location data and choosing from over 3,000 demographic variables.

Addressable Geo-Fencing

With a curated audience of 1.9 million households, Simpli.fi used GPS data paired with plat lines to match each address to the exact physical location, shape, and size of the property.

Conversion Zones

Simpli.fi drew Conversion Zones around 67 of the brand’s retail locations to measure in-person visits from users who were previously served an ad.

Explore Our Solutions
  • Addressable
    Target relevant audiences with household-level precision—at a national scale with over 126M homes available.
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