AdTech Industry Insights
The Power of CTV in Media Planning & Buying

Strategies for Advertising Success

To achieve more with CTV, advertisers must maximize existing resources, reach relevant audiences, increase cross-channel pollination, and drive measurable performance. Successful teams embrace CTV advertising for branding and performance, which offers control in achieving results through a holistic media buying strategy–and, you can do the same.

“CTV brings a more full-funnel experience. It takes technology development and revised thinking on the brand-side to understand how creative works in a CTV environment, and how you can move people through the funnel in a CTV environment… Creative is going to play a role in making it a full-funnel effort.”
– Chris Maccaro, CEO of Beachfront

 

 

Combine the reach and engagement of TV with the targeting of digital.

Maximize your relevance to audiences everywhere with engaging creative and precise targeting. Whether at home or on the go, watching on a big screen or small, Simpli.fi’s Connected TV (CTV) solution will deliver impactful streaming ads to your most relevant audiences.

Identify and connect with distinct audiences of your choice. Reach individuals across the country – with pinpoint accuracy and storytelling measurement.

  • Confidently Attribute Online & Offline Conversions with Transparent Reporting
  • Plan Campaigns with Simpli.fi’s Rating Point Calculator and Estimation Tool
  • Target Premium Audiences at the Household-Level Using Exclusive Inventory and PMP Deals

Relevant Resources:

Latest CTV resources content recirculation including webinars, blogs, and case studies

1/

Explore More Simpli.fi Solutions

Boost efficiency and effectiveness with an all-in-one programmatic media buying solution.

CTV

Tell relevant stories using the precision of programmatic and the powerful reach of television.

Addressable

Identify and reach precise households and addresses on a national scale.

Mobile

Hyper-targeted mobile reach using geo-fencing and time-stamped GPS data.

Video

Stream video ads across an exclusive list of premium publishers.