Simpli.fi: The Advertising Automation Platform for Direct-to-Consumer (DTC)

30
Aug
2022
08/30/2022

This post is part of a blog series highlighting Simpli.fi’s DSP solutions. To learn more about our benefits, connect with us via our DTC product page.

Our DTC advertising solutions help brands and agencies drive performance with consumers. We offer audience-first targeting online and offline, driven by consumer behaviors. We help grow your customer base by acquiring new customers and provide performance solutions for every stage of the journey. And our award-winning attribution tools help tell the story behind every campaign.

REACH NEW SHOPPERS AT HOME & ON THE GO ON A NATIONAL SCALE

Our enhanced targeting allows us to tap into important audiences for DTC advertisers. Whether you’re targeting one market or many, our targeting strategies can work for you. We focus on ensuring the quality of the audience as the backbone for the performance of every campaign.

Apply Simpli.fi’s superior targeting on a national scale to tap into various markets. With audience-first targeting methods, we help reach new shoppers anywhere. Our online targeting focuses on delivering ads based on consumer behaviors seen across the internet. We also target using location data derived from valuable in-store consumer behavior. This leads to greater reach among relevant consumers pertinent to your brand’s scope.

The above strategies help drive performance with new customer acquisition. Focus on lowering your customer acquisition cost (CAC) and increasing your return on ad spend (ROAS). And do so in niche markets as well as on a national scale.
 

GROW YOUR CUSTOMER BASE WITH PERFORMANCE SOLUTIONS FOR EVERY STAGE OF THE FUNNEL

Our full-funnel approach to DTC reaches consumers at every stage of the buying cycle. We’re able to introduce new prospects to your brand. We nurture leads and potential customers in the middle of the funnel. And ultimately, we drive new customers to your website with the goal of driving meaningful performance from there.

Using our privacy-first, data suppression practices, we further grow your customer base. Simpli.fi can opt-out previous purchasers for more effective ad delivery to potential new customers. This enhances the quality of your CRM data and your return on ad spend (ROAS). It reduces the waste of impressions and increases performance across a valuable channel. With our full-funnel approach, we help drive performance every step along the way.
 

USE ADVANCED ONLINE ATTRIBUTION FOR CART VALUE, TRANSACTION VALUE DATA, & ROAS METRICS

Experience a full suite of reporting resources with Simpli.fi’s advanced attribution capabilities. Simpli.fi introduced many of its online attribution solutions with DTC advertisers in mind. With these, we attribute important revenue-generating metrics to every ad campaign.

Specifically, we offer cart value and ROAS metrics through our Transaction Value Reporting. These metrics provide insight into how our ads impact actual revenue-generating transactions. We tie purchase data back to ad spend to prove return on investment. Simpli.fi’s approach to online attribution brings clear, meaningful insights to each campaign.

With granular reporting, we provide valuable insights to help tell compelling stories. In other words, our DTC advertisers understand the impact of their campaigns. They know how Simpli.fi uniquely executes each campaign towards its goal. And they get how we drive value for their business as it pertains to their objectives.

We reach consumers with targeted ads and drive performance every step of the way. To learn more about Simpli.fi’s direct-to-consumer solutions, please visit our DTC product page.
 
 
 
Ready To Partner With A Leader In DTC Advertising?
Fill out the form below, contact your Simpli.fi representative, or email us at hi@simpli.fi for next steps.