New CTV Offering
ZTV Advertising Solution

Bridging the Gap Between Linear TV and CTV Advertising

Simpli.fi offers a unique CTV advertising solution that brings together the worlds of linear TV and digital. Leverage Simpli.fi’s proprietary weighted ranking system to identify relevant ZIP codes across the U.S. Access CTV advertising to easily complement linear TV efforts based on demographics and TV viewing data.

ZTV is an audience-first approach fueled by Automatic Content Recognition TV viewing data and U.S. Census data that allows advertisers to have a sound targeting method that increases the budget that is applied to the highest quality ad supported CTV inventory. This solution enables advertisers to maximize budgets applied to actual media impressions on large and small screen devices.

Benefits

  • Price point competitive with non-guaranteed linear
  • Quickly identify relevant zip codes to target with Simpli.fi’s proprietary zip code ranking system
  • Digital attribution capabilities
  • Privacy compliant and future-proof
  • Add PMPs, allowlists, and more for additional precise and premium applications
  • More precision and control than zone cable

Relevant Resources

We're always exploring new ways of maximizing connections between advertisers and audiences.

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https://simpli.fi/ztvadvertisingcurrentclients

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