Building Relevant Connections: Connect Better With Meaningful Audiences Using Native Advertising
Welcome back for the final part of our three-part series focused on how advertisers can do more with less in today’s economic climate. In case you missed it, the first piece focused on automation and efficiency, and the second focused on maximizing relevance with CTV advertising.
Advertisers need to connect with the most relevant audience using the most relevant ad at the most relevant time–and native advertising offers a unique opportunity to do so. Come learn from experts like:
- Anthony Lopez, Media Platforms Partner at JustGlobal
- Christine Carlson, Manager of Media Planning at Neo Media World
- Lon Otremba, Strategic Advisor at Simpli.fi (former CEO of Bidtellect)
The guide is titled “Building Relevant Connections: Connect Better With Meaningful Audiences Using Native Advertising” and is available for download now.
NATIVE ADVERTISING: A KEY DRIVER OF RELEVANCE FOR ADVERTISERS
Native ads blend into the browser environment with visually-appealing features. They’re often extremely relevant to the user’s experience, offering a helpful and intuitive next step for the browsing consumer. And they typically don’t feel intrusive or out of place. As Anthony Lopez, Media Platforms Partner at JustGlobal explains: “You can make [native ads] personalized or very relevant to the individual. It almost feels like the ad is speaking to you in the way you want it to speak to you and in a way that matters to you.”
In this third guide, learn how native advertising can act as a key driver of relevance for your brand or agency. Read the third of Simpli.fi’s industry insight series today.
WHAT TO LOOK FOR IN AN ADVERTISING PLATFORM WITH NATIVE CAPABILITIES
If you’re looking to add native advertising to your current media buying strategy, or to enhance what you are investing in, there are some key components needed from a programmatic platform to ensure maximum success and outcomes. We consolidated research and feedback from key industry experts to share three key factors that advertisers must consider when selecting a platform to partner with.
To learn what these three important factors are, download our guide here.
WHY EVERY ADVERTISER SHOULD INCORPORATE NATIVE INTO THEIR OVERALL STRATEGY
Experts agree that native can function as a key component of a media buying plan, whether as a targeted strategy to drive a specific conversion event, as a general awareness-building strategy, or as a designated step in a sequential or retargeting strategy.
Frost Prioleau, CEO of Simpli.fi emphasized the importance of prioritizing native within a media strategy, saying: “Native can stand alone, but here are the benefits of adopting it as part of a larger omnichannel strategy. You have the ability to compare strategies, optimize budgets, and compare products. You have the ability to utilize cross-tactic optimization; the more tactics you have, the better that optimization is going to be. Native is highly-effective, but more effective used in conjunction with other tactics.”
The bottom line: native thrives as a key piece of a programmatic strategy puzzle. It shines when integrated into multi-channel strategies, reaching clearly-identified target consumers, and encouraging campaign-specific outcomes for the end advertiser.
Build Relevant Connections With Native Advertising.
Download the guide today, or contact us directly by filling out the form below or emailing us at hi@simpli.fi.
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