Digital Out-of-Home (DOOH) Advertising: Combining Traditional Impact with Targeted Efficiency

Writer: Jill Enriquez
Date: June 19, 2025

After a few days of working from home, you’re ready for some fresh air and a change of scenery. You head downtown to meet friends for dinner. As you stroll past shops and busy sidewalks, a vibrant digital billboard grabs your attention—it’s promoting a weekend music festival just a few blocks away, complete with directions and a QR code for tickets. It feels relevant, timely, and surprisingly personal.

In a world where digital content competes for attention at every swipe and scroll, brands are thinking beyond the screen. Enter Digital Out-of-Home (DOOH) advertising—a modern evolution of traditional out-of-home that fuses the power of physical presence with the precision of digital targeting, driving awareness at a hyperlocal level.

With Simpli.fi’s DOOH advertising solutions, you can meet your audience where they are—whether they’re navigating a busy airport, grabbing lunch on the go, or getting in reps at the gym. It’s visibility at scale, backed by smart data and real-time optimization.

WHAT IS DOOH AND WHY IT’S MORE THAN JUST A BILLBOARD

Digital Out-of-Home advertising brings a fresh layer of sophistication to the physical ad space. Gone are the days of static placements and one-size-fits-all messaging that can’t be adjusted for at least a month. Today’s DOOH campaigns can be customized, dynamically served, and measured with digital-level precision.

With Simpli.fi, advertisers can tap into a powerful network of programmatic DOOH inventory and target audiences based on location, behavior, and proximity. It’s a strategic way to extend your brand presence into the real world—without losing the data-driven finesse you rely on from digital channels.

HOW SIMPLI.FI’S DOOH SOLUTION STANDS OUT

If your current media plan is missing a real-world component, you could be leaving awareness—and results—on the table.

Here are five compelling reasons why Simpli.fi’s DOOH solutions are a smart addition to any omnichannel strategy:

1. Enhanced Campaign Exposure
Place your ads in high-traffic locations—from transit hubs and retail centers to college campuses and entertainment venues—where foot traffic translates to real impressions.

2. Diverse Ad Placements
Whether it’s a large-format billboard or a local screen in a gym or restaurant, Simpli.fi gives you the flexibility to choose environments that align with your audience’s habits and your campaign goals.

3. Versatile Creative Formats
Not all ads are created equal—unique messages call for specific creative impact. Simpli.fi supports a wide range of formats, including static, video, and animated, so your message always matches the moment.

4. Advanced Targeting Capabilities
Leverage proximity-based triggers, and mobile retargeting to refine your audience’s behaviors, expand reach and drive post-exposure engagement across devices.

5. Integrated Marketing Approach
Seamlessly integrate DOOH with your CTV, mobile, and display efforts to create a unified, cross-channel brand experience that follows your audience from screen to street and back.

WHERE WILL YOUR ADS APPEAR?

Simpli.fi’s DOOH network includes thousands of screen placements in strategic, high-traffic locations. Popular venue types include:

• Transit Hubs (airports, train stations, bus terminals)
• Retail and Shopping Centers
• Gyms and Fitness Studios
• Quick-Serve and Casual Restaurants
• Campuses and Universities
• Convenience Stores and Gas Stations

With such broad coverage and flexible targeting, your brand can show up in the right place at the right time—every time.

TIPS FOR A HIGH-IMPACT DOOH CAMPAIGN

Want to ensure your campaign performs as well as it looks? Here are a few pro tips:

• Design for fast viewing. Short, bold messaging and clean visuals work best in fast-moving environments.
• Tailor creative to the environment. Match the format and tone of your message to the venue and audience.
• Layer in retargeting. Use mobile ads to continue the conversation after exposure.
• Measure and optimize. Take advantage of DOOH’s measurable results to tweak performance in real-time.

Proof in Performance: A Simpli.fi Case Study

When it comes to results, we believe in showing—not just telling. That’s why our marketing team put Simpli.fi’s DOOH capabilities to the test with a multi-week omnichannel campaign across two key markets: Oklahoma City and Pittsburgh.

At the heart of the campaign was ZTV, our ZIP code-level targeting solution that delivers engaging video ads via streaming TV, reaching local audiences with precision and impact. To amplify the campaign, we layered in Simpli.fi’s programmatic DOOH placements.

Campaign Snapshot:

• Markets: Oklahoma City and Pittsburgh
• Flight Duration: 4 weeks
• Tactics:
• ZTV: Deployed across all four weeks to deliver localized CTV ads
• Digital Out-of-Home (DOOH): Strategically added during weeks 2 and 4 to extend reach beyond the screen and increase visibility in high-traffic areas

The Results:

• Oklahoma City:
  Web traffic saw a 100% increase during the weeks when DOOH was active, compared to the ZTV-only weeks—demonstrating the added value of multi-channel exposure.
• Pittsburgh:
  Traffic surged by 102% during weeks 2 and 4, underscoring how the integration of DOOH significantly enhanced campaign performance in this market.

The takeaway? When paired with targeted ZTV, DOOH doesn’t just boost visibility—it supercharges performance. It’s not an after thought in your media mix; it’s a results-driven powerhouse that turns attention into action.

Why Simpli.fi?

Simpli.fi takes the complexity out of DOOH and replaces it with clarity, scale, and results. Whether you’re running a hyperlocal push or executing a national omnichannel strategy, our platform is built to make DOOH advertising easy, effective, and fully integrated.

Leverage all that Simpli.fi has to offer:

• Access to Leading DOOH Inventory
  Tap into thousands of high-impact screens across the U.S.—from airports and gyms to gas stations and campuses—so your brand is seen in the places people frequent most.
• Unified Platform for Omnichannel Execution
  DOOH doesn’t have to live in a silo. Simpli.fi lets you plan, activate, and optimize DOOH alongside CTV, mobile, display, and more—all from one seamless platform.
• Smarter Targeting, Better Outcomes
  Use Simpli.fi’s advanced targeting tools to reach audiences based on behavior, location, and screen of choice. Layer on mobile retargeting for post-exposure engagement and improved conversion paths.
• Real-Time Reporting & Optimization
  Get instant insights into what’s working and where to pivot. With real-time reporting and actionable data, you can refine your campaign mid-flight for maximum ROI.
• Expert Support, Every Step of the Way
  From campaign setup to creative deployment, our team is here to help you launch smarter and scale faster—with the hands-on support you’d expect from a true partner.

Ready to Go Beyond the Screen?

Today’s consumers are constantly on the move—commuting, shopping, dining, exploring. And wherever they go, your brand can go with them. With Simpli.fi’s Digital Out-of-Home (DOOH) capabilities, you can meet your audience where they are: in the real world.

From dynamic placements in high-traffic locations to real-time performance insights, we help you run campaigns that not only capture attention but drive measurable results.

Let’s turn foot traffic into web traffic, brand presence into performance, and real-world moments into real business impact.

Connect with us today—Email us at hi@simpli.fi to begin the conversation. Explore our blogs for expert insights, follow us on social media to connect, or contact your Simpli.fi representative directly. The future is now—let’s shape it together.

Jill Enriquez Director of Brand and Content Marketing | Simpli.fi Jill Enriquez is an experienced leader in brand and content marketing, with a career defined by multiple director-level roles that underscore her expertise and future-focused vision. As the Director of Brand and Content Marketing at Simpli.fi, Jill spearheads strategic initiatives that elevate brand impact and drive market relevance. Her leadership experience spans top agencies, where she has consistently crafted high-impact marketing strategies, cultivated long-term client partnerships, and led teams through key industry transformations, solidifying her standing as a trusted and visionary authority in the rapidly evolving world of marketing.