Franchise Advertising Strategies

Tailored Franchise Advertising with Local Precision and National Scale

Simpli.fi empowers franchises to connect with local audiences while keeping campaigns efficient at scale. Our platform unites data-driven insights, dynamic targeting, and scalable strategies so media planners can deliver tailored performance for every storefront. Each location gets the flexibility it needs, while national teams maintain seamless oversight and efficiency across the brand.

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Local Precision | National Scale

Simpli.fi helps franchise marketers reach customers near every storefront while maintaining centralized control. Scale your efforts with confidence—every location gets what it needs to perform.

Image showing a digital ad on a phone with a map or nearby store notification.

Real-Time Relevance That Drives Results

Simpli.fi’s variable recency targeting ensures your ads appear when intent is highest—whether it’s right after a search or just before a store visit.

Image of a dashboard or marketer reviewing real-time analytics.

Transparent, Data-Driven Performance

Gain full visibility into how every ad dollar is spent. With Simpli.fi’s unstructured data and reporting, you can optimize campaigns down to each impression.

Franchise Marketing Made Easy:

01

Local Insights with National Control

Leverage local insights for each storefront while efficiently managing campaigns at the national level.

02

The Power of Mobile

Drive foot traffic by using Simpli.fi’s location-based targeting solutions to engage customers near each individual storefront.

03

Time Your Ads with Variable Recency

Target potential customers at relevant moments, adapting in real time based on when they search for or visit your locations.

04

Demand Transparency

Leverage unstructured data to dynamically build audiences, optimize at a granular level, and see exactly how each dollar is spent in your marketing campaigns.

“TRG appreciates the ability to supplement with the ZTV product and hyper-target towards specific ZIP code pockets that may under-index against our traditional TV buys. By using a combination of the two (ZTV and TV) the client is reassured that all areas within the DMA geography are covered with ZTV. It’s great that we’re able to efficiently serve our ad across a TV-like experience without sacrificing programming.“ – LaDonna Miller, Brand Performance Marketing/Associate Director-Programmatic

Overall VCR

ZTV eCPM

Relevant Resources

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