B2B

Precise B2B Targeting

Business professional giving a presentation at a whiteboard to a group of colleagues in a modern office during a B2B strategy meeting.

Simpli.fi gives B2B advertisers the tools to reach the right decision makers with accuracy, scale, and speed—across every stage of the buyer’s journey. From intent-based keyword targeting to advanced targeting solutions, we help you reach the customers who matter most, when it matters most.

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Reach B2B Decision Makers With Precision and Impact

Simpli.fi’s advanced B2B marketing solutions combine data, automation, and real-time targeting to drive measurable results across the funnel. Whether you’re building awareness or closing deals, we help you deliver the right message to the right decision maker, on any screen.
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Businesswoman working on a laptop in a bright, modern office environment while reviewing B2B targeting or customer insights.

Target Real Decision Makers

Generic audience segments won’t cut it in B2B. With Simpli.fi’s advanced targeting capabilities, you can reach real business decision makers by job title, seniority, company size, and more—down to the household or workplace level. Whether you’re targeting plant managers in the Midwest or IT buyers in urban hubs, we help you tailor every impression to match intent.

Person analyzing real-time marketing analytics on a laptop dashboard, reviewing performance metrics and campaign insights

Campaigns That Learn and Improve in Real Time

Long sales cycles require agile strategies. Simpli.fi’s B2B marketing automation platform lets you optimize campaigns mid-flight—based on real-time learnings, engagement patterns, and channel performance. Whether you’re nurturing leads or scaling detailed audiences efforts, our system adapts as your buyers move through the funnel.

Person holding a smartphone displaying a business-news article, representing B2B buyers researching solutions and industry information.

Reach Buyers When They’re Actively Engaged

The strongest campaigns meet buyers in the moment—when they’re researching, reading, and making decisions. With Simpli.fi’s proprietary B2B Contextual Targeting and high-performing keyword strategies, you can align messaging with real business intent. Whether someone’s reading about enterprise IT solutions or searching for industry-specific tools, you’ll be there with the right message at the right time.

Advanced B2B Targeting Built for Precision and Performance

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Target with Confidence

Simpli.fi’s B2B targeting suite helps you reach decision makers by job title, industry, company size, and more. Reach your audience at the household level, workplace, or during key moments of research and consideration.
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Keyword Targeting Built for B2B

Unlike typical search retargeting, Simpli.fi’s keyword solutions focus on business intent, targeting users engaging with content tied to specific roles, industries, and enterprise needs.
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Account-Based Marketing with Real Flexibility

Use CRM lists or target accounts, then refine by behavior, intent, or frequency of visits. Pair detailed audience targeting with contextual and keyword layers to deliver sequential messaging that moves prospects into customers.
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Data-Driven Optimization That Adapts

Mid-flight learnings, audience performance insights, and campaign adaptability are all built into our system, adjusting in real time without losing momentum and allowing you to focus on your business.
SolutionsA leading financial services advertiser partnered with Simpli.fi to test the effectiveness of Bombora’s exclusive B2B contextual segments versus traditional behavioral targeting. The goal: drive more qualified traffic, increase chatbot interactions, and reduce acquisition costs—without increasing spend. The results proved contextual precision drives performance at scale.
Through a unique partnership with Dun & Bradstreet, Simpli.fi delivers a solution for B2B advertisers to generate engagement from key decision makers through precise context-driven targeting.

Clicks From Bombora B2B Segments

CPA- 48% Improvement vs. Traditional

Chatbot CPA using contextual segments

Relevant Resources

Content Relevant to Today’s Marketers

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