Automotive

Drive Real Automotive Results

Person sitting on a couch scrolling their phone while a streaming TV automotive advertisement for a pickup truck plays on a large screen in a modern living room.

Simpli.fi powers automotive digital marketing solutions designed to drive inventory turn, generate high-quality leads, and maximize every dollar of your marketing spend. From dynamic VIN-level targeting to co-op eligible campaigns, our platform helps auto advertisers connect with buyers across every screen to boost your brand.

Whether you’re focused on foot traffic, form fills, or just wanting to inform your audience about your latest inventory and deals, Simpli.fi delivers scalable car dealership marketing strategies grounded in performance, compliance, and proven expertise.

Ready to Drive Your Automotive Advantage? →

Close-up of someone browsing a dealership’s mobile inventory page showing a vehicle listing powered by addressable automotive advertising technology.

Advertise Your Current Inventory

With dynamic display ads powered by real-time VIN data, Simpli.fi helps dealerships promote vehicles they actually have on the lot. Ads are automatically updated as inventory changes, and VIN-level retargeting ensures you’re re-engaging the right shoppers. Monthly VIN-deletion reports provide added insight into what’s moving—and what’s not.

Hand holding a remote control while a connected TV automotive ad plays, showing two people in a car.

Stretch Your Budget with Smarter CTV

Simpli.fi’s ZTV solution delivers streaming TV ads at a fraction of the cost of cable—without sacrificing reach. Designed to align with dealership media plans, ZTV helps you target auto intenders at home and track real-world results like foot traffic and visits per impression. Better performance. Lower CPMs. Real ROI.

People shopping for a car at a dealership

Turn Co-Op Dollars into Full Campaigns

Co-op dollars don’t have to be complicated. Simpli.fi helps dealerships build compliant campaigns that meet OEM guidelines, unlocking co-op funding and reducing out-of-pocket costs. From new car ads with brand-approved messaging to flexible options for used inventory, we make co-op advertising easy and impactful.

Precision, Scale, and Speed Built for Auto Campaigns

01

Inventory-Powered Targeting

Match how buyers actually shop by using real-time VIN-level data to dynamically promote specific vehicles, retarget shoppers, and drive qualified leads to your lot or website.
02

CTV/Connected TV That Outperforms Local Cable

Outsmart traditional media with Simpli.fi’s low-cost CTV/Connected TV solutions, designed to align with local budgets while extending reach and performance.
03

Co-Op Compliant Campaigns That Cost Less

Leverage your OEM co-op dollars to run full campaigns with zero out-of-pocket spend. We help you meet compliance standards while making your investment go further.
04

Foot Traffic, Form Fills, and Full Transparency

From VDP views and phone calls to in-store visits, Simpli.fi’s foot traffic attribution and lead reporting keeps your performance data front and center.
05

Built for Dealers, Backed by Experience

With 2,000+ dealership campaigns and vertical-specific insights, Simpli.fi brings proven expertise, thoughtful automation, and results-driven service to every campaign.

Relevant Resources

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